The Spring Festival is a "Chinese moment" for the reunion of thousands of families, and it is also an international holiday celebrated by the whole world. From the East to the West, from the Northern Hemisphere to the Southern Hemisphere, countries around the world are lighting up the "China Red" to share a joyful and festive atmosphere and experience the splendid and colorful Chinese culture. "Celebrate the Year of the Dragon, Celebrate the Festival Together" - the 2024 Chinese Cultural and New Year Overseas Promotion Activity was recently launched, adding another bright color to the 2024 Spring Festival theme activity of "Happy New Year". Creative Spring Festival couplets, perpetual calendars, handmade sachets, flip flowers, lanterns, handbooks, intangible cultural heritage tiger head shoes and other cultural and creative gifts, convey the traditional culture of the Chinese New Year and present wonderful Chinese stories.
Foreign friends from all over the world opened the exquisite Year of the Dragon cultural and creative gift box to experience the charm of Chinese culture together. On the banks of the Seine River in Paris, France, students studying related courses at the Chinese Cultural Center sat together, unwrapped the Year of the Dragon surprise from the East, attracted by the unique creativity, and praised "I like it very much", "it's so cool" and "different". In the winter in Stockholm, Sweden, young friends are scrambling to "grab" the gifts they like. In a Sino-Swiss family, a Chinese father told his children that flipping flowers was his childhood toy, and now the style is different, but the principle is the same, and the inheritance of culture is quietly happening. In Tokyo, Japan, giant panda fans meticulously opened the gift box and marveled at the ingenuity of the design. Friends from Kuala Lumpur, Malaysia, can't wait to start DIY cultural creativity, understand the cultural implications, and express their joy for Chinese creativity. At the exhibition in the United Arab Emirates, the promoters from China sent this Chinese New Year greeting during walking and talking, and introduced the cultural customs of the Chinese New Year to foreign friends. Many foreign friends in China wish the "Year of the Dragon", "Happy New Year" and "Celebrate the Year of the Dragon with Gifts" in fluent Chinese, and invite their friends to visit China through the lens to understand the stories behind cultural creativity.
Hosted by the Department of Resource Development of the Ministry of Culture and Tourism, the event was jointly launched by the Sino-Foreign Cultural Exchange Center, the Overseas Chinese Cultural Center and the Chinese Tourism Offices Abroad.