From 2004 to the Internet to establish e-commerce, to 2015 to create an e-commerce platform Shunlian Power; From an ordinary entrepreneurial young man to a leader in e-commerce to get rich......As a post-80s entrepreneur, Guo Hongan has been at the forefront of the Internet field, leading a large number of like-minded entrepreneurs to the road of common prosperity, and has achieved fruitful results and social value in e-commerce to help agriculture, entrepreneurship and employment.
Guo Hongan, born in Jinyun County, Lishui, Zhejiang Province in 1981, his family is not wealthy, his father died when he was 4 years old, his mother relied on the medicinal material business to support this small family, because his mother has to travel often, Guo Hongan and his younger brother have lived in his grandmother's house since childhood.
The difficulty of life makes Guo Hongan more sensible than his peers, and he wants to share his worries for his mother and family. In 2004, after graduating from university, Guo Hongan returned to his hometown and chose to go to his mother's lighting company as a network promotion specialist to accumulate work experience.
Combined with the professional knowledge he learned, he devoted himself to the study of online promotion work and achieved good results. "At that time, there were many people who didn't believe in the Internet, which allowed the first group of people who dared to eat crabs to seize the opportunity. Guo Hongan said.
Guo Hongan, who tasted the sweetness of the Internet for the first time, was keenly aware that the Internet era was coming, so he came up with the idea of using Internet e-commerce services to generate income for small and medium-sized enterprises. With only an old-fashioned computer and a desk, he founded Zhejiang Shunlian Network Technology Co., Ltd. and became a member of the early Internet entrepreneurial army.
In 2015, Guo Hongan, who had been a "desperate San Lang" on the Internet for several years, caught up with the wave of "double creation", and the Internet also ushered in a new life. On October 1 of this year, Guo Hongan launched Shunlian Power**, focusing on the concept of "0" yuan to open a store, quickly opened the sinking market, and achieved remarkable results.
In 2018, Shunlian Power was reported and interpreted by Zhejiang Business magazine as a "unicorn with lucid waters and lush mountains", and its "double creation" case was selected into the compilation of national first-class strategic emerging industry cases "Leading", and the platform was selected as a "National Service Industry Standardization Pilot Project"; In 2019, Shunlian Power was selected into the list of key e-commerce platform enterprises in Zhejiang Province, and successively won many honorary awards such as "Key E-commerce Platform Enterprises in Zhejiang Province", "2020 Typical Cases of Online Poverty Alleviation", and "2021 Most Promising E-commerce Platform". Up to now, the Shunlian Power platform has brought together thousands of brand manufacturers, and has more than 12 million store owners (B-side) and more than 90 million users.
In today's increasingly fierce competition in the e-commerce industry, for platform enterprises, strengthening the construction of the first chain and increasing brand incubation is an important way to stabilize the foundation for development and promote the cost reduction and gain of enterprises.
On the basis of the integration of the first chain, Shunlian Power launched the "Double Hundred Plan" in 2019, and through strict quality control, 100 products with better design, better quality, better cost performance and better experience were selected from millions of SKUs, so as to empower the products in an all-round way. This not only gives the platform itself more room for growth, but also makes many high-quality domestic products stand out and bring more cost-effective products to consumers.
It is worth mentioning that Shunlian Power will "share" and "plant grass" as the main mode of publicity, connecting consumers with merchants, and the traffic entrance of the platform is not mainly search-based, which inhibits the vicious competition between merchants at low prices to a certain extent, and at the same time saves a lot of advertising costs, "enterprises are also willing to give back this cost to consumers", which is exactly the virtuous circle that Guo Hongan wants to see.
It is also this innovative model that has enabled tens of millions of maker store owners on the platform to break through the bottleneck of entrepreneurship, and many settled manufacturers have completed the transformation and upgrading of "Internet +". Shunlian Power has always adhered to the concept of "entrepreneur-oriented, consumer-centric", empowering rural industrial chains, small and medium-sized enterprises and individual entrepreneurs in various ways, providing them with a monetization access to the Internet ecology, so that more people can find their own breakthroughs to achieve prosperity.