Marketing Techniques Know what your customers are most afraid of, and you will have a way to do it when you figure it out
Do sales, all want to have bright performance, but if you want to have good performance, you must have your own sales ideas, to have professional skills, to have to attract customer trust methods and skills, some salesmen just rely on luck, every day to visit customers, if you meet the other party just wanted, logical deals, but the vast majority are only rejected shares, there is a good saying, you don't know how to succeed, you will only succeed once, you don't know why you will fail, Then you'll continue to fail.
If you want to perform well, you must have ideas, know how to review, and learn to summarize, so that you can know why you will succeed, why you will be rejected by customers, why you will not make a deal, today I will talk to you about such a question, what are customers worried about, we can only make the customer's worries clear, in order to prescribe the right medicine, eliminate the worries in his heart, let him rest assured, let him rest assured.
Customers will worry about making the wrong decision, worrying about buying the wrong one. If it is a small thing, there is not much money, even if you buy the wrong one, it doesn't matter much, this is how many customers are facing dozens of hundreds of small things, as long as they feel good, even if they don't need it, they will easily make a decision to buy, because of such a result, he can afford it, but when he encounters thousands of items, he will definitely consider it carefully, and will not make a decision easily, once the decision is wrong, he will bear the loss. Therefore, if the customer does not make a deal for this reason, you just need to show him someone else's case, let him eliminate his concerns, you can also let him try, you can take it back to try, if it is not suitable, you can return it, you will not have a loss, since there is no loss, there is naturally no concern, no worries, it will naturally be easier to make a purchase decision.
Worried about buying expensive, this is a problem that many customers will worry about, because he knows that you will have much more information than him, in his opinion, what you tell him will not be the truth, even if you tell him your real purchase price, he will feel that it is your routine, you make false accounts to show him. To solve this problem of the customer, you can let him see the value you bring to him, instead of struggling with the **, of course, you can also show him the original information of your own purchase, through these methods, to dispel his concerns.
Worry that there is no follow-up service, worry that you will not be able to fulfill your promises. This worry is also the concern of many customers, they have had a lot of experience of being fooled by salesmen, worried that the sales before the sky is overwhelmed, and the back can not be cashed out at all, and some salesmen have not been doing it for a long time, they will not do it, and they don't know who to go to when they encounter problems. In this regard, you can use the mouth of other customers to show up, let customers know that you are a person who does what you say, a reliable person, and you have been in this industry for many years, and will always take this as a lifelong career, and if you recognize your people, things will naturally be easy to do.
Many customers are worried that their relatives and friends who are also doing this business will know about them and will have an opinion about them. When I see you, especially when I know what you do and what the purpose of looking for him is, the first thing that comes to mind is that if I buy it from you, my relatives, my classmates, my friends, they are all doing this business, and they know about it, and I can't explain it to them. In this regard, you can express your understanding of his thoughts and guide them slowly, first, you can also ask them to buy, let him let down his guard first, second, you can not let them know, third, you can also let them see, what are the benefits of looking for you to buy, you can ask him, you have a toothache, is looking for an acquaintance, or looking for a professional, triggering his thinking, to meet his own needs, is looking for a professional, or looking for an acquaintance.
If you want to improve performance, you have to stand in the customer's position, think about the customer's own problems with the customer's own head, only understand the customer's fear, worry about the content, the salesman can use his own professionalism, take corresponding measures to help the customer prescribe the right medicine, solve his problem, take away his worries, let him feel at ease, establish a good relationship of trust, so as to promote the final deal.
Life is full of knowledge, learn a little every day, accumulate a little, you will be able to take fewer detours on the road of daily life, I hope my original information can help you, thank you for your attention!
*From the web.