Sound design and post-production company Vaudeville Sound Group is working with Google to develop 3D audio models and creative sound designs for the recently released Immersive Audio Model and Format (IAMF) specification.
The IAMF specification is a royalty-free specification published by the Open Alliance (AOMEDIA) that will enable developers to create immersive audio applications, content, and experiences from broadcast television to XR.
"The timing of the IAMF specification in the immersive audio industry is very incoherent, and we are excited to work with Google and its partners to deliver the next generation of 3D audio experiences," said Mirko Vogel, Managing Partner and Head of Immersive Design and Development at Vaudeville Sound Group. ”
We've partnered with all of the leading immersive audio formats and see IAMF as a gateway to truly deep, rich, and interoperable audio experiences on the widest range of devices and applications, from streaming** and gaming to augmented and virtual reality, as well as traditional broadcast TV,** and vehicles. This is the question "What's next?" for many engineers and consumersThe answer to the question.
"Whether it's a movie, a game, or a mix, we believe that IAMF will open up new avenues for sound engineers to create immersive experiences for end users," added Jani Hoboning, Head of Immersive Audio Products at Google. Vaudeville will help us achieve this for the industry. ”