What is strategy is grand narrative, or monolithic.
The combing and precipitation of Vanke's primary product line is also the biggest change in my eyes in the past five years behind Vanke's 001 delivery work this year.
It has attracted everyone's attention and even the attention of peers, in fact, it is from the successive presentation of products and the delivery of the communityHow is it so differentAnd there are more and more such exclamations, peers think so, and even other areas within Vanke are very lamented that such a community form seems to have never appeared before from VankePick-up product line
This product line quickly occupied the city to conquer the market, and now the first pick-up community, Vanke Ningbo Mushi, has also been fully delivered.
As the first third party to visit the site, the product logic of the whole series is more unexpected than I imagined, far more wonderful than what I saw in the sales office at the beginning, remember, the following, are all aboutReal-lifeThe reason why this is so is because for Mu Shi, it does have a difference at first sight.
I think you may feel a little bit like you are in this delivered community, and when you go in, you feel like you're entering oneBotanical GardensAmong the elements that we believe should be standardized, Vanke has made the most granular form changes, and we can feel that we are in this delivered communityVisual Experience
Here's what it feels like to walk in the community
Random around the corner
It is also such a cluster of flowers, even in some indoor corridor spaces, we see the field of vision, such a vigorous extension of trees, the luxuriance of shrubs, including the moss-covered ground, and a little bit of embedded stones, which is very natural and wild, this is Vanke's approach to plants, first of all, you will find that the project has cooperated with Ningbo Botanical Garden in terms of quantity, and introduced more than 200+ plants
Including the 24 solar terms plants, evergreen camphor, colored tree species of black tree, cherry blossoms, as well as rosemary, bumper incense such as odor plants, medicinal plants, as well as the ** leaf zealand, miscanthus grass and so on that can regulate the rain in the community.
And in the post-maintenance of the plant
Not only will it reserve space for plants to grow in advance, but also the recognition of plants, the name tag and pruning height of plants are strictly implemented in accordance with the standards of the botanical garden, which is actually a purpose for Vanke, to create a sense of dialogue between man and natureMake your return home the start of your vacationHow this feeling came about, we can see the dappled time in the afternoon
We can feel the shade of the speckled trees and the atmosphere of light penetrating the community, and in order to achieve this feeling, Vanke deliberately selected the tall camphor with branches of more than 3 meters, in exchange for the possibility of the growth of middle and lower plants, the possibility of hard intervention, to create enough abundanceUnderstory spaceThis is the best view of this sense of atmosphere, there are delicate plant groups, the integration of water systems, and one or two small round tables
The real picture is very pleasant and relaxed, and pedestrians will unconsciously slow down and even in some more detailed places, Vanke is still decorating the plant space with a glimpse of the inadvertent corner of art
It is also the integration of some highly aesthetic artistic elements and plants, and in the whole community, there are three groups of cast bronze sculptures designed by the masters of the China Academy of Fine Arts and won the Asian Habitat Award, including the earth, rivers and forests, which are quietly placed in the plants, as a daily viewing, especially when the day is getting late, this is still a community that rarely presents the texture at night, Vanke has made a setLighting system planningThis kind of light exists not only for lighting
Even if you look closely, you will find that the selection of lamps, brightness, halo and even color will have obvious differences.
And when these elements are combined with light and shadow, they are accompanied by the lights of the night
The night of Mushi also presents a different scenery, giving people a warm and nuanced living experience, so you will find that there are central courtyards, all do houseside greening, each community seems to be advocating a resort-style homecoming experience, this is a slogan, of course, every project wants to pursue, but in the presentation behind it, we can feel how much effort Vanke has put into it, the most emotional feeling, and the most rational designAnd this is only the first core of Vanke's delivery system
Of course, in the morphological language of the pick-up system, it is not only an absolutely beautiful scenery is made.
However, in terms of communication and interactivity, Vanke has not forgotten that such plant spaces are all from the perspective of people, and the life scenes of future customers are preset in advance, and the logic behind them is actually around the landscape, which can be superimposed more on vacationA sense of life
Let's take a closer look at the large outdoor lawn in the middle of this picture, but let's see that on the left side of the lawn, Vanke has planned a very layered social area, first in the most open outdoor area.
There are several parasols and holiday loungers, which are obviously used for rest and chat, and immediately to the right side of this swing area, there is also a gallery space, and even a water bar is thoughtfully configured to increase the sense of ritual of the vacation, and even the ceiling fan at the top is also exclusive to the wooden shape, so when we zoom out a little, you will find that it surrounds the lawnIt forms an incredibly rich social spaceIf you like an open experience, you can choose to camp on the sunshine lawn, or bask in the sun on the deck chair, and you can take a break in the negotiation area when you are tired, whether it is to accompany your family or yourself, Vanke seriously wants everyone to come here to exchange life, and when we walk through the corridor.
There is also a communication space to greet you, especially the design of the plant group on the side, which can ensure the lighting at the same time, but also allow the user to have a better sense of vision when communicating, and the overall plant is not simply a plantIt exists to better connect the entire landscape nodesVanke's ability to create social places is also fully delivered in this community, and this logic is also infiltrating the interior, such as the treatment of the overhead layer, which Vanke defines as a box with reading boxes, fitness boxes, children's play boxes, and even an exclusive art gallery.
Each box is embedded in the landscape plants, which is closely connected with the environment, which is the appearance of the interior of the box.
Inside, there is some space for discussion and interaction.
Some private independent learning and work places have been designed as a whole, so although they are overhead floors, they also have a strong sense of ritual and learning atmosphere, and they are also so lush and green in the naked eye, such as children's spaces, on the basis of rich functional facilities.
This is the first time I've seen a children's playground with a toilet on the overhead floor, and there are sinks and toilets for adults and childrenLet the interaction and companionship between children and their families before the age of 6 be well realized downstairs in their own communityAnd these spaces are also really being beenOperationsWhat Vanke wants is not only the diversification of functions, but also the creation of superimposed servicesLong-term companionshipFor example, the community reading room is a joint cooperation with the Yinzhou Library to truly introduce library resources in the community, including literature, social sciences, economics, etc., and the books will be updated every six months, which is equivalent to a small branch of the Yinzhou Library.
Isn't it interesting to say that this kind of thing is very luxurious and expensive, in fact, I can't talk about it, but if your community has it, you will feel very easy to use and practical, and even feel warm, and this also means that for Vanke, when this product line comes out.
It is a product system that combines space, service and ecology togetherIn the whole design language, it is from the perspective of people, rather than using the R&D logic with sales as the nodeOf course, the creation of community life is not limited to the project, we sayEach gleam is custom-made for the landAll the picks are basically located in the core area of the city, and have relatively good surrounding natural resources, and they are also thinking about the relationship between the plot and the area, housing and supporting facilities from the perspective of coexistence with the city, and making the community and the city doConnectionsThis time is the same, Vanke has 2 red line concessions in Mushi.
First of all, Vanke gave up part of the red line along the Yangmuqi River to the city.
Output a whole for the ownersWaterfront Park
Not only that, Vanke has also set up a wealth of landscape nodes, you can choose to stroll around the sunny lake, and the entire park is also connected to the residence, and there is an additional exquisite small space designed at the junction of each other.
Let you have a good mood of returning home to the park, but also stay in a daze for a short time, including the red line area along the street side of the project, Vanke has also made concessions, in the form of pocket gardens and businesses along the streetLet the borders dissolveBecause of these inputs and thoughts, the future of the project will be better and better, and the creation of these relational nodes is very much in the community, between the city and the community, and the same is true for the lobby between the community and the building.
and the entrance lobbies of the entire community, of course.
As a result, you will find that just around the way of homecoming, the project has created two experiences for the owners: park-style homecoming and resort drop-off homecoming, so that users can enjoy the two moods of homecoming.
Okay, so now let's look back at why we say that the pick-up system is the most important product power change of Vanke in the past five years, in fact, it is obvious that we can see Vanke's ambition, the pick-up product line is undoubtedly a delivery to improve the demand, but in this delivery logic, we do not see the traditional material stacking and brand superposition.
Vanke is creating a different feeling.
Leisure, relaxation, vacation, immersive living experience.
Of course, I think you may hear such words in other projects, but why you must talk to you about delivery today is that you will know only after you have seen the delivery, how difficult it is to do this, the creation of plant scenes, behind the maintenance of the systematic ecology, the setting of each node, the linkage between people and the environment, including every box, it is easy to make, but how to make people willing to come and how to make a sense of quality.
Including the interior, façade, hardcover, etc., which I didn't even have time to talk about todayThese are not things that can be made by relying on a slogan, and in the language of the pick-up system, I can even see a lot of traces of "not Vanke".
The development cycle is not that fast;There is no way to replicate each one;Behind this seems to be a compromise of Vanke, and this compromise is essentially in the face of customer improvement needs in the solution plan, in fact, Vanke is unwilling to take the old road of intransigence, this road is very lonely, but fortunately, two years later, it has begun to be gradually delivered, I have a sentence when chatting with ** hand, I have a sentence that I feel very emotional:I hope that those who miss the sunset will find their own quiet place in the communityEmphasis addedReturning home is the beginning of a vacationIn fact, it is to awaken our true life state in our busy life, and I think this is the improvement that the deepest part of the soul expectsIt's what the system really wants to convey to us:
Pick up the true meaning of lifeThis is the most important change in Vanke in the past five years, which means that in the face of customers, the market, and the industry, every detail of the product community after delivery is such a complete story, with the delivery of more works, the company will continue to grow, and we also look forward to the Vanke community and city, and more exciting stories will continue to happen in the future.