Tough to the end? J&T Express supports Messi, saying that there is no shortage of resources and underestimating the determination of the people?
J&T Express has recently become the center of heated discussions, and has been questioned by some netizens, who are disappointed with their behavior of supporting the spokesperson Messi and angrily scolding netizens.
This is obviously very unwise and difficult to understand from the perspective of capital?
However, look at the essence through the phenomenon.
When we delve into the background of the best rabbit express, its strength and industry status will be on paper.
This Shanghai-based cross-border e-commerce giant not only has strong capital support behind it, but also has wide recognition inside and outside the industry.
Perhaps, this is the capital of his hard steel netizens? It's no wonder that they claim to have no shortage of resources.
Industry giants such as Hillhouse Capital and Sequoia Capital have successively become its solid supporters, and J&T Express has demonstrated its deep strength in capital operation.
In China's domestic express delivery market, J&T's performance is also eye-catching.
Firmly occupy a place in the industry.
In the face of such a strong commercial strength and capital endorsement of J&T Express, some rational voices began to appear, reminding people not to easily challenge such a corporate giant.
Some have used the metaphor of "eggs hitting stones" to describe the futility of individuals or small groups in their confrontation.
However, we should recognize that unilateral confrontation is not the right way to resolve differences.
In a pluralistic society, everyone has the right to express their views and positions, and finding consensus through dialogue and communication is the key to solving problems.
Mutual understanding between enterprises and consumers is the cornerstone of social harmony and the source of continuous progress.
At the same time, whether J&T Express itself also has to reflect on the fact that celebrities pay for fans.
Whether Messi's recent controversial behavior has hurt the commercial interests of the endorsement brand, instead of angering netizens, it is better to consider changing the spokesperson.
After all, long-term development is the right choice!