During this time, Douyin, Xiaohongshu and other platforms were crazy full of stalks of "princess please xx", "princess please get in the car", "princess please go home"...
Many consumers also took the initiative to cue merchants in the live broadcast room, "You said that the princess would buy it if you placed an order", this trend of blowing into the live broadcast room really triggered a wave of consumption heat.
1. How did "Princess Please Get in the Car" become popular?
In "Roman Holiday" starring Audrey Hepburn, the male protagonist invites the heroine to get off the bus in a gentlemanly tone, and the line is "Princess, please get in the car." ”
A netizen imitated this episode, when his father rode a battery car to pick him up, he had to say "princess, please get on the car" before he was willing to get on the car, but his father rode away directly. This funny** quickly exploded on the platform and evolved into the stalk "Princess Please XX".
2. Why do netizens love to play so much?
The explosion of this stalk on the Internet is actually not an exception, and this session of netizens, especially young people, really love to play stalks. No matter what platform it is, bloggers with interesting memes will always be favored. What makes you so passionate about memes?
Social** pushes: The rise of social ** provides a convenient communication platform for netizens, and also makes the spread of memes more rapid and widespread. With social**, people can easily share and spread memes, and they can get a lot of feedback and interaction in a short period of time. The popularity of social ** has provided a broad platform for the spread of the meme "princess, please get in the car". Netizens have shared this stalk on social **, interpreting and recreating it in various ways, constantly giving it new connotations and vitality.
Release stress and have fun: In modern society, people are faced with all kinds of stress, and playing memes has become an effective way to relieve stress. Through humor and banter, people can find fun in memes and relieve tension.
Seek identity and belonging: Memes are also a way for people to seek recognition and belonging. When a meme is widely disseminated and recognized, people feel that they share common interests and topics with others, which in turn creates a sense of belonging. This sense of identity and belonging is very important for people.
The reason why the stalk "Princess, please get in the car" became popular is precisely because it has humorous and banter elements, and with the help of the driving force of social **, it breaks through the traditional way of expression, arouses a wide range of emotional resonance, and is affected by the group effect, so that everyone has a sense of belonging.
3. How can brands grasp the sense of humor and attract consumers?
Understand your target consumers: For brands to have a good sense of humor and use pop culture, they need to understand the interests, preferences, and habits of their target consumers, including their usual memes and language. This way, brands can better fit into their context and create memes that resonate.
Create funny memesBrands can rub off on hot topics or create funny memes related to themselves, which can be humorous expressions related to brand image and product features, or ridicule related to hot topics. These memes should be creative and unique enough to capture the attention of consumers.
Promote at the right time through social networking**Whether it's catching a hit or creating interesting, high-quality content, brands need to choose the right time and how to promote it. Brands can borrow media resource platforms, such as:Reed Notes, cooperate with professional creators, ** dropshipping is convenient and efficient, and create your own publicity matrix. Brands can use KOLs, influencers and other resources to promote. And actively interact with consumers on various platforms to enhance consumers' sense of belonging and participation.
A sense of humor plays an important role in brand promotion. It can help brands attract consumers' attention, shorten the distance with consumers, and can get better communication results than ordinary publicity on social **. Brands that harness the power of a good sense of humor when promoting can better connect with consumers emotionally.