The writing teacher does it online, earns 5w a month, and it is not difficult to quickly increase the number of fans. Want to know the secret? Most teachers will look for hot spots online, but they won't chase hot spots or use hot spots. This is a problem that many operators have. Take a look at this hot how-to guide and make your notes fire in no time!
1. Screening hot spotsBefore chasing hot spots, there is a very important step to do, that is, to analyze hot spots.
Because on the **or short** platform, not every hot spot needs to be chased, we need to judge whether to chase this hot spot according to its timeliness, relevance, topicality and risk.
1) TimelinessFirst of all, hot spots are time-sensitive, some hot spots have just broken out and the traffic is sufficient, while some hot spots are almost out of heat. In the face of the hot spots that already have a large number of homogeneous content on the platform, we need to find different angles to enter the point, what are our advantages as online writing teachers, and what is the value of other writing bloggers to fit the hot spots, otherwise the homogeneous content effect will be very poor.
2) Correlation hotspots cannot be blindly chased, you need to consider the tonality with your account, and don't force it. In addition, it is also necessary to consider whether this hotspot is in line with the interests of our writing industry and the user group as parents. Because sudden hot content may bring new user traffic, but at the same time, it may also cause imprecision in the target user.
3) Risk requires rational analysis of hot spots, and conclusions cannot be blindly thrown out in the case of uncertainty about authenticity. In addition, when it comes to laws, regulations, and ethics, remember to speak carefully. Don't cross the line for hot spots. The underlying logic analyzes the content of writing in the hot spots, and then reasonably avoids risks.
2. Seize the hot spots: In the face of identifying hot spots that can be chased, we must have data and content.
1) In the face of hot content, content production can be carried out through the fixed mode of "hot content + brand product + point of view output", and the soft and wide information about writing can be output in the point of view, forming a SOP for rapid creation.
2) There is content followed by the content of the distinction and homogeneity, we can learn from the popular note content, but can not be completely borrowed, but on the basis of excellent content as a reference, combined with writing skills, practice rules. Find breakthroughs in the factors of interest, emotion, characters, and events.
So, if you also want to catch up with the hot spots on the **or short** platform and break through the revenue bottleneck, then take a good look at the above content! I will make my experience into a more detailed hot spot strategy here, and those who have ideas should act quickly. Come to me!