On February 20, Li Xiang posted a review of what Li Auto did not do well in 2023. The full text has a kind of yin and yang atmosphere of rhetoric, and there is also a kind of insinuation and mockery, why is it not very generous to be bold and bold to do a review? You can't blame Li Xiang, who doesn't have an unspeakable hidden time.
Li Xiang posted: What is not good to do in 2023. 1. Sales are not good. 37.60,000 units sold, of which 400,000 were sold to used car dealers. 2. NOA is particularly collapsed. It was only pushed to Li Xiang alone, not all car owners. 3. If you can't do some brands of cars, you can rear-end a large truck at a speed of 180 hours, and you can hit the truck into the orbit of Jupiter, and the driver of the car will be unscathed. That's it. Change when you know your mistakes, and improve in 2024.
Let's see why he said this, and the confidence in saying this?
Why did Li Xiang say that? This is the beginning of the Year of the Dragon, and it is also an appropriate time to review the past, look back on the past, and look forward to the future. But the biggest reason is definitely to grab traffic, to build momentum for MEGA listing, recently Li Auto announced that its first MPV model MEGA will be officially launched on March 1, which is a car that has been noisy for several months since last year's Guangzhou Auto Show, and the popularity was once very high, but there are too many hot searches in the car circle recently, such as the M9 Award, VOYAH 100 pumps, Yu Chengdong drove M9 back to his hometown, Gaohe Automobile stopped work for 6 months, BYD Glory Edition was listed, etc., Many hot topics have covered up the popularity of the ideal mega, and even the announcement of the mega listing Internet traffic has not had much reaction, so Director Li is in a hurry, and the listing conference will be held immediately.
The above is why Li Xiang said this, so why did he say it in this way? This is the helplessness of self-confidence and forbearance, and in this way, it is also very painful, and we have to understand this context. is like a child who has done something wrong, was beaten by his parents, and wanted to quibble, but he didn't dare to defend himself directly, for fear of being beaten again, so he had to euphemistically change the expression of the law, and his parents accepted it and would not beat him again. At present, Li wants to say it in this way, it is such a similar scene. Don't think that such a yin and yang weird speech is very dragged and very good, in fact, it is very helpless and scruples.
So what is he afraid of? directly said that his sales were doing very well, and he was afraid of being ridiculed, isn't it just 370,000 units, and he is proud! So I can only say that my sales are not good, and I must continue to work hard. Directly say that your city NOA is doing well, and some people will laugh at it, and even your own users may not buy it, because there is a better industry benchmark standing there, ask the world, Xiaopeng, but it is not worse than your ideal. Directly questioning the effect of the truck pinching collision in the Questioning Realm, does he dare, he doesn't dare, not only will it attract the Questioning Realm to fight back, but it will also set himself on fire and uncover the old scar of his broken pillar, so he can only scratch the itchy yin and yang weirdness of his boots, and point it to the end.
Li wants to review the time is here, at the beginning of the Year of the Dragon, look back on the past and look forward to the future. Where does he have the confidence to dare to review? It must be the sales volume, this is not the Spring Festival bi-weekly sales results are out, the ranking is out, during the Spring Festival bi-week, the ideal won the sales championship, and once again squeezed the world off the horse, this time the gap is not small, a full 1500 units, as a weekly sales, is not a small number. Take advantage of this opportunity to give the award, complain, isn't it the best time, the chance of being beaten is small, the probability of being tolerated is large, and I also have confidence, and the three points that are actually expressed are not convinced, right and wrong, my sales are obvious to all, my city NOA does not collapse, I also invest a lot, is it meaningful for friends to chase the rear-end collision, are they all designed.
In any case, Li Xiang reviewed this time, which was not painful or itchy, but he really grabbed the traffic, successfully attracted attention, and paved the way for the MEGA listing on March 1. Marketing, it has to be Li Xiang! Quietly, without spending money, just get things done.