With the arrival of winter, the Northeast region has once again become a place for many tourists to follow, especially Harbin, with its unique ice and snow culture and rich tourism resources, has become one of the most popular cities in the new year. However, in the midst of this tourism boom, Jilin Province seems to be moving at a slower pace, which has sparked attention and discussion about its tourism development. In this context, Wanda Group, as a well-known commercial real estate developer in China, has a deep understanding of its investment and operation strategy in Jilin Province. Wanda's project in Jilin Province will not only enhance the local tourism attractiveness, but also promote the development of the regional economy and inject new vitality into the tourism industry in Jilin Province.
In the context of the tourism boom in Northeast China, Jilin Province has its own unique charm destination - Changbai Mountain Wanda International Resort, which does not need much attention from the outside world to stand on its own, showing another side of Jilin's tourism industry. This winter, Changbaishan Wanda International Resort has not only maintained its popularity and popularity in previous years, but also further upgraded its services and experience, and is expected to hit a new high in passenger flow and revenue.
When 14-year-old Hou Zhicheng hugged Sun Yanting tightly at the exit of Changbaishan Airport, the scene was not only a warm reunion, but also the beginning of a unique way of vacationing. Hou Zhicheng traveled alone from Zhuhai to the Changbaishan Wanda International Resort, 3,000 kilometers away, and although he was not accompanied by his family, this trip was an adventure full of expectations for him. The employees of Changbaishan Wanda International Resort, especially Sun Yanting, have become Hou Zhicheng's guardians and companions during the annual snow season, witnessing his growth from a skier enthusiast to an increasingly skilled skier.
Located in Jilin, known as one of the world's powder snow meccas, Changbaishan Wanda International Resort takes advantage of its unique geographical advantages to provide an ideal winter sports venue for ski enthusiasts. This winter, the resort has undergone a complete upgrade with the introduction of nine new themed activities, as well as six new runs, including backcountry and wooded trails for thrill-seekers.
During the 2023-24 new snow season, the pre-sale performance of Changbaishan Wanda International Resort showed significant growth momentum, with the overall market value (GMV) of pre-sales increasing by 36% compared to the previous year. According to the latest data analysis, the resort's hotel cluster has set a new record for average occupancy during the season, and the number of visitors and total revenue are expected to reach unprecedented levels throughout the season.
In the tourism and cultural industries, success is often both unpredictable and difficult to sustain in the long term. When an opportunity strikes, it takes not only an all-out effort to seize it, but also a consistent effort to make it a sustained attraction. The key to turning short-term popularity into long-term charm lies in deep heritage and unremitting improvement. Relying on this concept, Changbaishan Wanda International Resort not only cherishes and makes good use of the snow resources given by nature, but also wins the hearts of tourists.