With the successful conclusion of the 2024 CCTV Spring Festival Gala, the audience enjoyed a cultural feast full of laughter and emotion, and also left a deep impression on China Mobile's ingenious implantation. In the sketch "Our Visitor", the hospitable image of Northeast China complements the two broadband posters of China Mobile on the wall, which not only demonstrates China Mobile's outstanding strength in the field of broadband services, but also conveys the firm belief that "good broadband, I choose China Mobile".
In recent years, China Mobile has not only made remarkable achievements in the construction of 5G networks, but also increased investment in broadband networks. At present, China Mobile has built a nationwide 5G boutique network, and the number of 5G base stations opened is as high as 17610,000. While actively responding to the national "double gigabit" network plan, China Mobile has also continuously strengthened the construction of broadband port blindness in urban areas with uncovered and thin-coverage communities, and is committed to enabling every user to enjoy high-speed and stable network services. Not only that, China Mobile is also actively engaged in the construction of digital villages and promotes the popularization of broadband networks in rural areas. Through continuous technological innovation and upgrading, China Mobile's broadband network has achieved leapfrog development from 10 megabits to 100 megabits and then to gigabits. As of December last year, the number of mobile home broadband subscribers in China has exceeded 29.8 billion households, accounting for nearly half of the market. This impressive achievement not only demonstrates China Mobile's leading position in the broadband field, but also adds enough confidence to its appearance on the stage of the Spring Festival Gala. As a grand event with hundreds of millions of viewers, the Spring Festival Gala has become an excellent platform for China Mobile to show its strength and convey its brand value. With the rapid development of the digital age, the Internet has become an indispensable part of people's lives. In this context, China Mobile has won the favor of more and more users with its excellent network quality and wide coverage. The advertising slogan "Good broadband, I choose China Mobile" is deeply rooted in the hearts of the people and has become the first choice for many users when choosing broadband services. Looking ahead, China Mobile will continue to increase investment in the field of broadband networks, continue to innovate and upgrade, and provide users with better network services. At the same time, China Mobile will continue to work with major platforms to let more people understand and recognize the brand concept of "Good Broadband, I Choose China Mobile" through diversified publicity methods. In short, China Mobile's wonderful appearance on the stage of the Spring Festival Gala is not only a successful brand promotion, but also a strong proof of the strength of its broadband services. It is believed that in the future, China Mobile will continue to bring users a better network life experience and become the preferred broadband brand in the hearts of more users.