In July 2012, Uncle Bird released a new work after two years, and the song quickly became popular in South Korea as soon as it was released. In just one month, "Gangnam Style" won the top spot on the ** charts in 35 countries and regions around the world, and was called "one of the greatest pop songs of the new century". 
Behind the popularity of this song is Uncle Bird's hard work and efforts. The reason why he chose a theme like "Gangnam style" is that Uncle Bird hopes to satirize the vain and vulgar nouveau riche in the affluent areas of South Korea. In order to choreograph a unique horse riding dance, Uncle Bird deliberately spent a month at the zoo observing the movements of the horses, and then integrated them into the dance. He said that without experiencing the horse's demeanor, it would not be possible to create a realistic effect. After the Divine Comedy became popular, Uncle Bird's momentum was unstoppable. Celebrities around the world have imitated its iconic horseback dance moves, and Britney Spears and Tom Cruise have become Uncle Bird's brain-dead fans. Uncle Bird has also been invited to tour the world, from Seoul to Paris to New York, gathering thousands of fans. The atmosphere was warm, and ** had to be dispatched on a large scale to maintain order. 
For a time, Uncle Bird was unknown to everyone. He became the first star in Korean history to appear on the cover of the American magazine "Billboard", and was also named "Person of the Year" by Time Magazine. Former United Nations Secretary-General Ban Ki-moon praised the song as "bringing strength to world peace". Along with the explosion is a steady stream of commercial interests pouring into Uncle Bird's pocket. According to statistics, "Gangnam Style" directly brought $400 million in revenue to Uncle Bird, and its global tour earned more than 15 billion won. This does not include the movie "Macau Fengyun 3" and the sky-high remuneration of various advertising endorsements. For a while, Uncle Bird seemed to be on the top of the huge waves, and he was in the limelight, and he became famous in his first fight. February** Dynamic Incentive Program
While the Divine Comedy "Gangnam Style" brought Uncle Bird an overnight success, it also brought him great pressure. The public expected him to create another masterpiece that went viral, but it was obviously very difficult. In order to meet the expectations of fans and **, Uncle Bird released a new single "Gentleman" in April 2013. However, this song failed to impress the listener at all, and the melody was highly similar to the previous work, which was criticized as "changing the soup but not the medicine". *Quickly reversed,**One-sided criticism of Uncle Bird has exhausted Jiang Lang's talent, which is a flash in the pan in the entertainment industry. The famous music critic even shredded the song and criticized Uncle Bird for coming to an end. The exaggerated dance steps and costumes in the music video have also drawn criticism that Uncle Bird is misleading young people and disgrace Korean culture internationally. 
For a time, the former darling became a public enemy. Major Korean TV stations have joined forces**, and any content related to Uncle Bird will be taken off the shelves. Falling from the peak to the bottom, Uncle Bird endured the sharp turn in public sentiment. He wanted to explain, but the public no longer believed it, just because of this bad new song. Just when Uncle Bird is being criticized for his new song, an even bigger scandal ensues, which completely throws him into the vortex of death. The first is the sex scandal, and it is reported that the president has held an intimate party for Uncle Bird at the hotel, arranging for more than 20 women to accompany him for drinking and having fun. The news caused an uproar in conservative South Korean society. The people hated the extravagant life of the powerful bureaucrats and strongly condemned Uncle Bird's actions. Uncle Bird's apology was ignored, and public opinion has turned against him. 
At this time, his friend Kim Changxun accused Uncle Bird of copying his ideas, which made the situation worse. Two scandals broke out at the same time, and Uncle Bird's reputation has fallen to the bottom. The emotions of the South Korean people are out of control, and the major TV stations are unanimously comprehensive**, and any content about Uncle Bird has been smeared and taken off the shelves. Overnight, this former national idol has lost its foothold in its homeland, and there is no possibility of turning over. With South Korea riddled with scandals and little development prospects, Uncle Bird decided to leave his homeland and move to the Chinese market, where the entertainment atmosphere is more relaxed. In 2016, he joined Dragon TV as a judge of the Spring Festival Gala, and made a cameo appearance in the movie "Macau Fengyun 3", playing opposite Chow Yun-fat. At first, Uncle Bird's long-awaited Chinese debut seemed to be smooth sailing, but due to multiple factors such as language barriers, this comeback did not make much waves. 
The last hope of seeing the light of day in his career was disappointed, and Uncle Bird fell into confusion. So after many schemes, the 39-year-old Uncle Bird finally gave up his identity as a singer, transformed into a personal entertainment company, and officially announced that he would become the driving force behind the scenes. Through his own self-reliance, he hopes to help more outstanding artists grow. As soon as the news came out, both inside and outside the industry talked about Uncle Bird's generosity. Sure enough, Uncle Bird's poaching methods are not soft at all. He has successively recruited the popular rapper Jessi, as well as the ** singer Kim Hyun-ah, who danced in his "Gangnam Style" MV. It also cooperated with JYP, a veteran brokerage company, to jointly select and train prospective stars. Seeing that Uncle Bird is in full swing behind the scenes, the transformation is indeed the best policy. 
In the entertainment industry, it is difficult for someone to become famous like Uncle Bird, and then quickly fall off the altar in just a few years. His ups and downs are a microcosm of this circle. Analyzing the trajectory of Uncle Bird, there are two main points worthy of reference and warning for celebrities: first, after becoming famous, you need to be humble and cautious, and any words and deeds may affect your image;Second, we must continue to work hard and forge ahead and rely on high-quality works to develop popularity, otherwise Jiang Lang will accelerate his decline. Today's Uncle Bird is no longer the Internet celebrity singer of the year, and his transformation once again proves the significance of Korean stars' differentiated management. 
I believe that by fully exploring the behind-the-scenes value, Uncle Bird can achieve new achievements. For other artists, they should also pay attention to inheritance and development, which is the key to gaining a foothold in the entertainment industry.