The vigorous development of China's new energy vehicle market has indeed brought opportunities to many new car manufacturers. However, the mixed good and bad new car-making forces not only disrupted the new energy market, but also brought a lot of negative impacts to the group of new car-making forces. Because many new car-making forces have come and gone in a hurry, they have indeed brought a lot of practical troubles to many consumers.
For example, after the sudden bankruptcy of Weimar, which once sold well, many Weimar owners did not have the guarantee of after-sales service, and because the car machine system stopped upgrading, many Weimar cars could not drive and charge immediately, and it completely became a decoration. The car that was bought for hundreds of thousands of dollars suddenly became unusable, which is an unbearable loss for anyone.
After the collapse of WM and other new car-making forces, are the current new car-making forces safe? The actual situation is obvious and grim, because recently there is a new force with a lot of fame, and the voice of market risk has come out.
This brand is Gaohe Automobile.
Compared with new power brands such as Ideal Weilai, Xiaopeng and Weima, the popularity of the Gaohe brand seems to be much smaller. But in the electric vehicle circle, Gaohe is actually very famous, because Gaohe was once the most expensive new energy vehicle brand in China. Gaohe's products are also known as the big toys of the rich by consumers.
Gaohe cars are not only the most expensive, but also have many shapes, such as its wingspan doors, which are very cool and attract the attention of young people.
But it is the car company of this rich man's toy that seems to be running into a problem now. Some time ago, there was news on the Internet that Gaohe internal employees were released, and it was said that they were laying off employees. After the new car-making forces began to lay off employees, everyone generally thought of the same result in the following actions.
Therefore, there was a lot of speculation on the Internet at that time, and Gaohe Automobile couldn't hold on? Gaohe Automobile later seemed to refute the rumors, saying that Gaohe was operating normally, there were no business problems, and that Gaohe Automobile would be held accountable for false information on the Internet.
But not long after the words fell, there was a lot of news on the Internet about the closure of the Gaohe exhibition hall.
Like many new car-making forces, most of the showrooms of Gaohe Automobile are located in high-end commercial centers in many cities. Although the effect is really good because it is good, the cost of the commercial center is obviously higher than the operating cost of the traditional 4S store. Moreover, many commercial centers, their display role, seems to be greater than the actual sales capacity.
After all, when people go shopping, they generally rarely make the decision to buy a large car, and when they really want to buy a car, whether they are buying traditional fuel vehicles or new energy products, consumers are still accustomed to going to the automobile city for comparison. Therefore, this model brought by many new forces to open supermarkets does not seem to last long, and it is slowly abandoned by many brands.
Cost is indeed a problem that enterprises must face.
Judging from the current news on the Internet, there are obviously some problems in the commercial center exhibition hall of Gaohe Automobile, is it the strategic adjustment of the brand, or is it not well managed? There was no actual contact, and I didn't dare to make any comments.
But a lot of online news is often not groundless. There have been some problems in Gaohe before, and now some exhibition halls have withdrawn one after another, has the market situation become more severe? Unknown!
If there is a problem, the number of high-tech market holdings is relatively small, and the car owners are all groups with strong financial resources, so there will not be a market reaction as large as that of WM car owners.
But the impact on China's auto industry is obviously direct, especially on new brands. One after another is going out of business, who else can you trust?
Therefore, if the economic strength does not allow it, if you really like new energy, it is more reliable to buy trams from traditional car companies, such as Xingtu Star Era ES, etc.
What do you think?
*Originated from the Internet.