In the last part, we shared why enterprises must do digital transformation, and today we will talk about what digital transformation is. What exactly is turning?
First of all, let's try to define the definition of digital transformation, what is it? What not?
What is it? Digital transformation refers to the use of digital technology by enterprises to carry out a series of comprehensive and profound changes to their business models, operational processes, organizational structure, corporate culture, products and services, etc., which requires enterprises to carry out comprehensive transformation from top to bottom and from the inside to the outside.
What not? Digital transformation is not a simple technology upgrade or replacement, it is not a simple transfer of offline business to online, nor is it limited to local changes in a certain department or field.
Next, let's look at digital transformation to the endTurn what
Change the way you think: It is necessary to change from the traditional way of thinking to the way of thinking in the digital era, focusing on the concepts of data-driven, user-centric, and rapid iteration.
Shift to business modelThe need to redesign or transform its business model, business processes, products and services, and use digital technologies to improve efficiency, create value, and adapt to changing market conditions.
Organizational structureIt is necessary to break the traditional organizational structure and establish a more flexible and efficient organizational structure, focusing on teamwork, innovation and rapid response capabilities.
Turn corporate cultureThere is a need to foster a culture that encourages innovation, embraces change, and focuses on continuous learning to ensure that employees are able to adapt to the digital environment and actively participate in the digital transformation process.
Turn to security awareness: It is necessary to establish a sound data security and privacy protection mechanism to ensure data security and compliance.
to the customer experienceIt is necessary to use big data analysis, mobile applications, social networking and intelligent customer service to improve the interactive experience with customers, personalize the service, and enhance customer stickiness and satisfaction.
Transform into an enterprise ecologyIt is necessary to build a digital ecosystem with partners based on the principle of openness and sharing, realize resource exchange and service integration through data interaction and other means, promote the deep integration of the upstream and downstream of the industrial chain, reduce costs and increase efficiency, and achieve value co-creation.
In short, digital transformation is not a simple technological upgrade, but a comprehensive transformation of digital technology and the deep integration of enterprise business model, operation process, organizational structure, corporate culture, product services, customer experience, etc., and it is a comprehensive upgrade of enterprise transformation.
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