According to the "2023 Micro Short Drama Industry Report" released a few days ago, 1,125 micro short dramas will be launched in 2023, and the highest share of a single work will exceed 20 million. As an increasingly popular emerging film and television track, micro-short dramas have ushered in explosive growth and the "money scene" is gratifying, but accusations such as clichéd plots, rough production, and confusion of right and wrong are also with us.
How can this new style of online literature and art develop benignly? What kind of mini-drama does the audience need? A few days ago, the Network Audiovisual Department of the State Administration of Radio, Film and Television held the 2024 New Year High-quality Micro-short Drama Promotion Conference, focusing on the promotion of 16 micro-short dramas launched during the Spring Festival, providing reference and guidance for the industry's creative orientation.
The duration of each episode of a micro-short drama is usually about 3 minutes, which is small, short, and fast-paced, and you can watch several episodes after eating, which fits the busy rhythm of modern life; In addition, in order to show creativity, plot and dense freshness in a very short period of time, they often attract people with continuous reversals and suspense, bringing a strong sense of "coolness", which is called "cool drama" by many audiences.
Indeed, there are some excellent micro-short dramas that have gained a good reputation. For example, "Escape from the British Museum", which tells the story of a group of people recovering stolen national cultural relics, not only shows a thrilling adventure, but also conveys the charm and value of traditional Chinese culture6 points ranked the highest in the 2023 micro-short drama network score. "May the mountains and rivers be safe and the family and country be safe. This short drama has ignited many young people's enthusiasm for history and traditional culture, and it also reveals to film and television content creators: small short dramas can have big feelings. and "Twenty-Nine" starring Yang Rong and Wang Yifei tells the story of mutual assistance between two urban women from the perspective of the current women's concept of the times, and also won 73 of the network ratings.
On the whole, the number of micro-short dramas is booming, but the proportion of high-quality products is too low, and the quality of content is uneven. Some works pursue entertainment effects too much, lack depth and connotation, and ignore artistic and aesthetic value; The content of many micro-short dramas is seriously homogeneous, and the production level is also rough and not sophisticated enough; In order to pursue traffic and click-through rates, some micro-short dramas are too suspended and bizarre in terms of plot design, making it difficult for the audience to understand or resonate. According to statistics, in 2023, the evaluation score rate of micro-short dramas on third-party platforms will only be 38%, indicating that most of the works are in a state of no one's interest; Among the 29 works that have been scored, the network evaluation is distributed in 38—7.The score fluctuates between 6 points, with nearly half of the works having an online score below 6.
In response to the existing problems of micro-short dramas, industry insiders pointed out that it is necessary to adhere to the creative principle of "micro but not weak, short but not shallow, and drama quality". This not only helps to enhance the artistic value and aesthetic experience of the work, but also better meets the emotional needs of the audience.
Real life is an inexhaustible treasure trove of materials. Micro-short dramas should be rooted in daily life, presenting people's living conditions and voices with vivid and real pictures. For example, "Hello, Dear Passenger! "From the perspective of the work and life of the substitute driver Da Suo and the express driver Chen Ke, it excavates the strange stories in the industry. The play takes the positive theme as the main line, and conveys warm and positive energy to the audience in a relaxed and funny plot. The medical short drama "Benevolence" takes cases with a certain degree of representation and social concern as clues, truly shows the joys and sorrows of the world, the warmth and coldness of the world in the hospital, and also responds to the needs of the people with medical treatment as an incision, reflecting the hot spots and concerns of the society.
Experts say that good short dramas should strengthen narrative skills, but at the same time, they should pay attention to the logic of the story, and cannot "reverse for the sake of reversal". For example, as an anti-special suspense micro-short drama, "The Chaser" uses suspense, reversal and other techniques to enhance the tension and attractiveness of the story, but at the same time attracts the audience's attention with compact plot arrangements and delicate character portrayals.
The Network Audiovisual Department of the State Administration of Radio, Film and Television recently focused on promoting 16 high-quality micro-short dramas that will be launched during the Spring Festival, with outstanding cultural and tourism elements and strong ornamentation, with themes covering emotion, suspense, urban, fantasy, etc. Among them, there is "Farewell to the New Year" around keywords such as "Spring Festival", "family" and "love", adding laughter and laughter to the Spring Festival. Focusing on the theme of rural cultural tourism, "Flying Youth" is committed to promoting physical filming locations to follow the hit of micro-short dramas "out of the circle" and explore a new model of "micro-short dramas + cultural tourism". Let's Beyond! Ajuan", "My Way Home is Windy", "Assassination of the Girl of the ** Family Counterattack", etc., are IP spin-offs derived from popular film and television works. and works such as "Little Nyonya at the End of the World" and "A Dream Pillow Galaxy" actively layout "going to sea", forming an obvious advantage ...... overseas disseminationThese "new" works are also telling the industry that specialization and quality are the inevitable direction of future development.
According to the Wen Wei Po).