The people also said: "There is no era of Ma Yun, only Ma Yun of the times." "Ren Zhengfei's pattern may not be comparable to that of ordinary entrepreneurs, but as long as he conforms to the times and follows the trend, everyone can be Ma Yun. Just like Huang Zheng, the founder of Pinduoduo!
It took Ma Yun 20 years to make ** the first e-commerce throne in China, and Huang Zheng only took 7 years to pick Ali off, both of which conformed to the times and seized the outlet, one is e-commerce, and the other is social.
Business is equal to traffic plus realization, in the past, everyone relied on capital, geography, product advantages to seize the offline, now the industry is involution, channel failure, product homogeneity is serious, our only breakthrough point is to use the Internet thinking, to create a new business model, you can stand out from the peer competition.
Following the past business wealth, there is still a lot of room for profit in the previous market, just like the 28th law, the more you go up, the more you can reach out to the market to get money.
Nowadays, the times have changed greatly, live broadcast e-commerce, factory direct sales, and product wars are emerging in an endless stream, and the profit margin is getting smaller and smaller.
The boss of a traditional enterprise will suddenly find that the previous "strategy" is not working, his company has no traffic entrance, no explosive product profit thinking, always alone in the front line, without any executives, can solve problems for themselves, employees not only die in the eyes, bitter gourd face, go to work with the same grave, can not make money and have resigned, the boss has been operating hard for more than ten years, and finally can only close down.
Therefore, there is no era of enterprises at all, and only enterprises that have been achieved by the times can step on the wind of the times by taking advantage of the trend.
Of course, if traditional enterprises want to turn the tables against the wind, they must learn to tap new profit pools for enterprises from products, services, channels and other methods.
For example, the boss invested 80,000 yuan in a fruit store and earned more than 500,000 yuan a year.
There is a fruit shop downstairs, the boss never sits in the store waiting for customers, is every day to pull a cart of apples at the entrance of the community to deliver apples to passers-by, the other party only needs to pay a dime plus his WeChat, you can get apples worth two yuan.
Just this one action, send more than 100 apples a day, you can add more than 100 accurate customers, less than a month to add 3000 WeChat friends, and then the boss launched a nine yuan nine membership activity in WeChat, people who join the membership can enjoy all the fruits, member prices and free door-to-door service, a simple operation let him add more than 1000 members.
Now the boss has achieved a monthly turnover of 2,500 yuan in the store, plus 2,400 takeaway income, a total of 4,900, according to the minimum profit of 30% of the fruit, at least 1,500 a day, and more than 540,000 a year.
It's the same in any industry, it's not that there is no opportunity to make money, but that there is a lack of thinking to make money.
In fact, doing business is to manage human nature, and we must learn to use people's psychology to formulate some mechanisms and rules.
Over time, a mature business model will be formed, as long as your model is well designed. Making money is a matter of course.
Therefore, as soon as the thinking changes, the market is a piece. Originally, it was just an ordinary fruit company, but after finding the right business model, it can still glow with a different style and bring huge profits to the boss, which is the charm of the business model.
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