In 2023, e-commerce will change dramatically! Ali's market value is **7 trillion, from the peak of 8 trillion has been done to more than 1 trillion, Lao Ma was shocked into a cold sweat, and returned directly from Japan.
In 2023, the two e-commerce giants Pinduoduo and JD.com will occupy half of Alibaba, and Pinduoduo's performance will be like a tiger descending from the mountain, surpassing Alibaba's 66% in one fell swoop, bringing huge pressure and challenges to Alibaba!
20 years ago, Alibaba was dominant, and Ma Yun created an e-commerce myth, which was unique in the world, and no one could beat it. At that time, in the e-commerce world, Ali was the hegemon, and no one could match it.
10 years ago, JD.com sprung up with its rapid logistics strategy and went hand in hand with Ali to form a pattern of two great powers. Liu Qiangdong and Ma Yun, these two e-commerce giants, love and kill each other, and the competition is in full swing!
But I never expected that the praying mantis catches cicadas, and the yellow finch is behind. Pinduoduo came from behind, far ahead of the two giants, and successfully ascended to the top!
The success of Pinduoduo has to mention the interconnected marketing model, how to operate, let's take a look at this example:
This year, we will not receive gifts during the holidays, and only brain platinum will be accepted for gifts", this advertising slogan is familiar and well known to all ages. And Shi Yuzhu, the founder of Brain Platinum, relied on borrowing 500,000 yuan to make a comeback in a county town called Jiangyin!
First of all, he took out 50,000 yuan to pay back wages to the only few employees, and then asked them to call all the pharmacies in Jiangyin, and asked if there was any brain platinum, and it must be repeatedly played every day, those bosses who opened pharmacies looked confused, what is brain platinum? I've never heard of it, and more and more people are asking.
Then, he found some old ladies and old men, took the bottles of brain platinum that had been drunk, and went to the pharmacy to ask if there was one by one, and the owner of the pharmacy was even more confused, what is this so hot, and he has been asking like this for more than half a month, and the owner of the entire Jiangyin pharmacy has been extremely curious, asking someone to find a relationship to inquire, but he doesn't know what this brain platinum is.
At this time, Shi Yuzhu felt that it was time, he took out 150,000 yuan to produce brain platinum in a company in Wuxi, and then found a reporter to write copywriting, after determining the best copy, he took out 150,000 to buy the layout of Jiangyin newspaper for nearly a month, and the remaining 150,000 as reserve funds.
After this model ran through, he began to replicate fission across the country, and built his own business empire step by step, and in less than two years, the sales of brain platinum were as high as 1.3 billion!
So bosses, instead of complaining about the bad economic ecology, it is better to take some time to learn to understand the lifeblood of these industries, as long as you can find the right business model, suitable for your own business model, making money is a matter of convenience.
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