As a traditional outdoor sporting goods, assault suit is very common in China, whether it is in outdoor sports or in people's lives, and it is a popular trend.
The purpose of this coat is to protect against the cold and wind. And in China, the assault suit is not very popular.
Unless you're a professional outdoor enthusiast, the average person won't wear a trench coat outside.
Why don't so many people wear coats in foreign countries?
First, the domestic popular assault uniform.
In our country, more and more people are paying attention to outdoor activities.
Mountaineering, mountaineering, camping, etc., have all become a hobby.
The jacket is a very practical outdoor sportswear, which can provide protection in harsh climatic conditions and is very comfortable to wear, so it is also the first choice for many outdoor activities.
Due to its adaptability, it can adapt to a variety of outdoor environments.
In addition, the jacket is very protective from the wind and warm, and can also stay dry on rainy days, so it is very popular with outdoor enthusiasts.
Slowly, the appearance of the trench coat also became fashionable.
People choose capes not only because they can feel comfortable exercising outdoors, but also because they look personal and trendy.
In China, as the needs and consumption habits of consumers pay more and more attention to external and external factors, even on ordinary days, people will choose capes for outdoor sports, mainly to be handsome.
According to the data, in October this year, 75% of the users who bought the assault suit were young people over 40 years old, and more than 30% of young people aged 20-29 were young people aged 30-39.
In today's society, the fashion trends, the aesthetics of teenagers are constantly changing, and the clothing is also constantly improving.
The trench coat is a popular outdoor sportswear that combines fashion trends with personal style and is favored by an increasing number of young people.
Many teenagers regard the coat as a way of life for themselves, so the coat is "brought to the fire".
Naturally, brands of jackets also promote their products through various advertising campaigns and events, and also sign some celebrities as spokespersons.
Many celebrities have posted their ** and videos in assault suits to various online platforms, attracting a large number of fans.
They have seen some celebrities wearing such outfits and have the same idea that the trench coat has become more popular.
In the past two years, with the help of e-commerce, live broadcast and other platforms, people can easily see and choose different styles and brands of windbreakers.
In addition, the network** has also launched a more convenient return business, if you encounter unsuitable products, you can also return them, so that customers can shop with peace of mind. This has made Chinese assault suits even more popular.
Second, few people abroad will wear assault suits.
In foreign countries, there is no special name for such a thing as "jacket", and it is generally described by things like "raincoat" and "hard shell", which are both waterproof and breathable.
It can also be seen that overseas, people's application environment and requirements for this clothing are different.
Outdoor sports such as mountaineering and hiking are popular in China because they often require a thick jacket to ensure their safety and comfort.
However, in some countries, such as jogging and cycling, they are becoming more and more popular.
As far as sports are concerned, lightweight clothing can bring greater elasticity and comfort, and it can reduce the burden and increase freedom of movement, which is not possible with assault suits.
In addition, they demanded lightweight, easy-to-handle and storeworthy clothing, which was too heavy for long-term outdoor sports.
In addition, many countries are relatively warm, with very hot summers, and in some places summers can last up to six months.
Unlike China, they don't have as many climatic conditions and don't have that high requirements for wind and water resistance.
In this kind of weather, wearing cool, breathable, and good heat dissipation clothing will make people feel cool, so they will not buy jackets again.
Many foreign brand-name products pay great attention to details and a sense of trend in appearance, and look very luxurious.
Functional sports equipment such as assault suits are generally relatively simple and will not have much attraction.
That is why, only in addition to sportswear, someone chooses such a coat.
Conclusion. In our country, the assault suit is a popular trend, and its popularity is also affected by the combined effect of advertising and function.
Foreigners, on the other hand, pay more attention to choosing the right clothing for different occasions, or under special weather conditions.
In foreign countries, people generally think that they pay attention to practicality and pursue convenience and comfort; But in China, people pay more attention to the appearance of clothing and the symbols on trademarks.
So it's not just about the clothes, it's about the cultural differences between countries.