The Internet has entered the second half, the competition in the stock market is becoming increasingly intensified, the cost of customer acquisition is increasing, and more and more brands have begun to digitally transform, and the layout of the social ** matrix has become an inevitable choice for most brands.
Through social marketing, short, live broadcast and other forms of marketing and promotion, we will continue to do deep, thorough and detailed, and create a long-term business position of branding, content planting, consumption conversion and user precipitation.
We looked at the matrix number layout of many brands and found that many accounts had some problems. Today, I would like to share with you a few precautions in the operation of the matrix number.
1. Account positioning
This is something you must think about before creating a new account.
There are two layout ways to make a matrix number, one is a horizontal cross-platform matrix, and the other is a vertical account matrix.
Yunluo's "2023 Brand New ** Matrix Marketing Insight Report".
The cross-platform matrix needs to publish the corresponding content for the tonality and user portraits of different platforms, of course, the same content can be distributed on multiple platforms, but the matrix is for more refined operations, and if you want to do better, you need to spend more effort to study.
Yunluo's "2023 Brand New ** Matrix Marketing Insight Report".
The account matrix is based on different products and different consumer groups to do more vertical segmentation, attract more accurate users, and improve user stickiness.
Second, the account "façade decoration".
The so-called "façade decoration" of the account is the improvement of the account's avatar, profile, authentication and other information. This is a problem that many matrix accounts tend to overlook.
The brand matrix account generally covers the group headquarters account, store dealer account, employee shopping guide account and other types, and the store dealer accounts are often all over the country, and there are certain difficulties in uploading and disseminating and managing, which will cause the name, profile and even avatar of some accounts to not reflect a unified brand image, which will lead to confusion in the user's perception of the brand image and have a certain negative impact.
Through the Yunlu platform, the matrix number of the brand group can be added to the platform, and their respective [team-operator] can be assigned, and if any problems are found, they can be issued to the corresponding account operator in time.
Yunluo - Account search.
3. Account activity
This is also one of the common problems with matrix numbers. As above, it is difficult for the group headquarters to control the accounts of stores and dealers scattered in various places, and it is impossible to supervise their accounts to maintain a stable update frequency in a timely manner, and it is also difficult to implement the content materials required to each account.
Yunluo matrix number management systemAfter adding an account, you can check the activity of the group's accounts at any time, and you can find out which accounts have published works and which accounts have poor data. Also available[Matrix Ranking].The function, which is regularly publicized internally, can play a good role in supervision and motivation.
Yunluo - Work Search.
[Material Management].The function can centrally store the materials required for the release of the works of the enterprise, and after the headquarters account uploads the materials and publishes the works, the materials will be automatically stored in the enterprise material library, and the team employees can share and access them at any time, effectively avoiding problems such as inconsistent and disordered content materials.
Yunlu - Material Management.
Of course, if you want to implement it one by one, you can pass it[Performance appraisal].After the administrator sets the number of goals and creates the task, each department, team, store, individual, etc. can receive the task, and the account data can reach the standard to get the corresponding points.
Yunlu - Performance appraisal.
Administrators can view the completion of stores, regions, teams, and individual accounts through the task progress, and the system will automatically form rankings, without manual reportingStay on top of your team's operational results
4. Data analysis
To make a single account, we all know that regular data analysis is indispensable, and the same is true for matrix numbers. Data generates insights, insights empower decision-making, and decision-making creates value.
For enterprises, siloed and inaccurate data does not have much value, and the data scattered within the enterprise, and even the external data, such as competitive data, ** data, etc., are aggregated and integrated with each other, so that accurate, timely and comprehensive data can truly create business value.
Cloud strategy matrix management system, according to role permissionsView, count, and analyze the data of each account on multiple platforms at any timeYou can view individual data, as well as overall data, and data from each team department. Also available[Marketing Battle Report].Monitor competitive product data to better grasp marketing trends and make marketing decisions.
Yunluo - Marketing Battle Report.
The above are some common problems in the operation of matrix numbers. The period of savage growth has passed, and now is the era of intensive cultivation。Only by refining the operation and grasping every link carefully can we better operate the matrix account.