The horn of the Year of the Dragon Auto War has been sounded.
BYD took the lead in "flipping the table", thinking of relying on 7The 980,000 yuan Qin PLUS DM-i reaped a wave of market share, but the three major brands of Wuling, Changan and Geely quickly followed up and adjusted the prices of cars in the same class; The table was just a little crooked and leveled by these three partners, it seems that this ** battle will not be very simple, and there will never be a scene that rewrites the pattern because of the ** war.
So should the "Wait Party" continue to wait and see or act decisively?
Different models have different suggestions, let's talk about them a little bit.
Sedans with a front-wheel drive platform and a plug-in hybrid drive system don't have to wait any longer, as all options have been adjusted.
Reference models are:
BYD Qin PLUS DM-i
Chang'an Qiyuan A05
Geely Emgrand L Hi·P
Roewe D7 DMH (Class B).
Wuling Starlight (Class B).
There are not many plug-in hybrid sedans worth choosing in the ** range of 7 130,000, basically these five, of which four cars except for the Roewe D7 DMH have completed ** adjustment in the past two days; And the Roewe D7 DMH's ** is low enough, there is no room for adjustment, at best, the terminal discount will be used as a reference for adjustment.
So the option is that these cars don't have to wait, and it is difficult to have a bigger discount in 2024, after all, plug-in hybrid cars are still expensive to manufacture. As for how to choose in the face of these five cars, the author can only give a suggestion here, about 80,000 yuan in the first three cars to choose arbitrarily, which car design or brand to choose, the comprehensive strength is comparable; If the budget exceeds 90,000 yuan, you can choose the mid-size sedan Wuling Starlight, and the budget of about 120,000 yuan can choose the Roewe D7 DMH.
The ** avalanche of hatchbacks is predictable, because the price of pure electric hatchbacks is generally on the high side now! For example, small cars BYD Seagull and Dolphin, Wuling Bingguo, JAC Yttrium is 3, Ora Good Cat, etc., these use the basic front-wheel drive architecture with low-power motors, mediocre performance, not long battery life, basically no intelligence at all The car is really worth 780,000 or even 100,000 yuan? If there is no decent new energy sedan or SUV to choose from in this ** range, and you have to choose a new energy model, then even if these cars are high, you have to choose.
On the contrary, when the price of the plug-in hybrid sedan mentioned in the first section sinks to 70,000 yuan, then these small pure electric hatchbacks are only used to sink above this ** node, otherwise it is only a matter of time before they are eliminated.
This is like the luxury car camp took the lead in opening the first war, but the pressure was given to the mid-range car, and the mid-range car immediately opened up another ** battlefield, and the mainstream car was forced to reduce the price; The chain reaction is one ring after another, so it is inevitable that the price of hatchbacks, which are already at the end of the automobile market, will start in the near future.
The battle of the first type of plug-in hybrid sedan seems to be an involution, but it is actually improving the overall competitiveness of the same model. The comprehensive level of fuel vehicles of the same level is objectively slightly lower than these plug-in hybrid vehicles, the reason why the best-selling cars were fuel vehicles, the main reason is that the best is lower than the plug-in hybrid vehicles of the same level, and the user concept is generally conservative and does not have a strong enough ability to try and error, so in the face of the two types of vehicles, they are generally willing to choose traditional fuel vehicles.
On the contrary, when the ** completely overlaps or even lower, there will inevitably be many car owners willing to choose to try in the face of new technology products.
Therefore, the share of fuel vehicles will be compressed by the first battle of new energy vehicles, and in order to protect the share of housing, it will have to follow up with price reductions.
Buick has taken the lead in opening limited-time offers, and the starting price of Valeant Pro after the discount is less than 740,000 yuan; The comprehensive level of the car is higher than that of Nissan Sylphy and Toyota Leiling, and the Volkswagen Lavida and Bora are on par, and these cars will inevitably have a "war". It's just that some prospective car owners are worried that the limited-time discount machine will not come again, if the time-limited *** is like a Valeant Pro, there is no need to wait, on the contrary, if the adjustment is not large enough, you can still wait.
In fact, the so-called limited-time discount is basically equivalent to a "permanent price adjustment", because the brand can carry out a limited-time discount in February, and it is still possible to do it in March or April. Once the wait-and-see sentiment is formed, it will inevitably affect sales, and the adjustment is not large enough will also affect sales, and the decline in sales is the driving force for price reductions, and prospective car owners will be more patient.
Conclusion: This round of ** war has just begun, and the ripple effect has just appeared, which is currently limited to 100,000-level plug-in hybrid cars; The next step will inevitably impact the hatchback and the same level of fuel vehicles, and the price reduction will inevitably form a chain reaction. Therefore, unless you are going to buy a first-class car, it is recommended to wait and see for a short time, and the white-hot ** battle is expected to appear in March, so you must have enough patience.
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