In recent years, big data has occurred from time to time, seriously infringing on the legitimate rights and interests of consumers. With the Spring Festival in 2024 approaching, travel and tourism will usher in a peak, and people will use online platforms more frequently to buy tickets, book tickets, book hotels, etc., and pay special attention to whether there is big data on the platform.
Use 3 accounts to buy tickets for the same flight and the same class, ** each is different, with a maximum difference of more than 900 yuan ......Some netizens recently shared their experience of buying tickets on a certain platform, which attracted widespread attention. There are also reporters who have tested that without using any coupons, the **member account is more expensive than the ordinary member.
Netizens broke the news that on the flight from Zhengzhou to Zhuhai on February 7, searching for the flight on different mobile phones and different accounts showed different **.
In this regard, some platforms responded that it could not be ruled out that it was caused by the wrong delivery of **business** or the account received a large amount of coupons; Some indicate that it is caused by network fluctuations, system abnormalities, or device differences. It is quite frustrating that although each has its own opinions, it is difficult for consumers and even regulators to make accurate judgments about which one is true.
In the era of big data, while providing consumers with convenient and efficient services, Internet trading platforms have also brought the problem of "big data killing". "Big data killing" generally refers to the collection and analysis of consumers' personal information and behavior data, including consumption experience, payment ability, tolerance, etc., and charging different consumers with different behaviors and phenomena. In recent years, the problem of "big data killing" has frequently broken out in consumer fields such as takeaway ordering, transportation and online shopping, which not only damages the legitimate rights and interests of consumers, but also undermines the fair and honest market transaction order.
In response to the problem of big data killing, netizens discussed fiercely.
Big data is not a new topic, but some operating platforms have been doing their own thing for a while, and in the final analysis, they are still profit-driven. This shows that the governance of big data can not only rely on industry consciousness, but also improve the intensity of supervision and strengthen daily institutional constraints. Pan Helin, co-director of the Digital Economy and Financial Innovation Research Center of Zhejiang University International Business School, said. To determine whether it constitutes big data killing, it is necessary to determine whether the platform treats the trading counterparty differently on **, and whether the trading counterparty is "under the same conditions". However, the actual situation is that consumers lack the necessary technical conditions, and it is difficult to distinguish whether the business is a big data killing behavior, and most of the current big data killing cases are only in the questioning stage, and it is difficult to have a result even if it is a lawsuit. It is suggested that the regulatory authorities should assess and monitor the data usage rules of Internet enterprises, and strictly order the rectification of enterprises with big data killing.
The transaction is fair, whether it is "randomly generated discounts" or "**business** delivery errors", consumers should not pay. Some e-commerce platforms can accurately push and price goods according to the user's browsing and consumption history, but behind the seemingly "accurate" and "efficient", there is a hidden disregard or even mockery of the rules of fair trade for consumers' personal privacy. Platforms have the responsibility and motivation to take the initiative to resolve the suspicion of "big data killing" that lingers on consumers' heads, and have more convincing self-evidence. Not to mention, this is conducive to enhancing consumers' trust in the platform, and more importantly, it is related to the shaping of the relationship between the platform and individuals. Enterprises that focus on user experience and fair competition can win support and respect. At the same time, regulators should also urge platforms to improve transparent and standardized pricing mechanisms, and make reasonable use of big data and other technologies to provide a positive user experience.
Pocket Spring City comprehensive finishing.
*: CCTV, surging news, netizen comments, etc.
Editor-in-charge: Li Xiaomei.
Editor: Fu Yali.
Final review: Zhou Jianjun.