Apple's official price cut, the product can't sell? What is the situation?
It has won numerous awards"Fruit powder"has beaten the American giant Apple in the global market, but now it is encountered in the Chinese market"Waterloo"？
The Chinese market is the world's largest consumer market for technology products, and it is also the absolute main force of Apple's mobile phones. The company is an American company, but it relies on China for all of its revenue.
But 2024 is coming to an end, and there are two reports that Apple really can't sell this time.
In the first week of 2024, the US investment bank Jefferies announced that iPhone sales in China had fallen by 30% compared to the same period last year, which caused many people to be shocked and confused.
On January 15, Apple** abruptly announced the launch of the so-called"New Year's offer"This trend continues.
Apple has officially announced that from January 18 to January 21, you can enjoy a price reduction of 50 to 800 yuan on purchases of goods including some Apple products through eligible payment methods.
In other words, less than half a year after the launch of Apple's iPhone 15 series, ** began"The fall keeps coming"Sales in China have also cooled.
Apple's Cook may have screamed when he saw this: What about those Promise Fruit fans who refuse to let us go? Pack**.
What's the deal with the big price drop in Apple's mobile phone?
There are several reasons for the 30% drop in the Chinese market** and the steep price cuts.
First of all, Apple is now being criticized for its innovations"Toothpaste"Updates to technology, as well as the color scheme of the phone case, can be used as:"Innovation"of the platform to speak at the conference.
In this round, the only bright spot of the iPhone 15 seems to be the upgrade of chip performance, and the A chip is still invincible, and the performance is overloaded.
But consumers tend to be more concerned about basic usage issues such as chip performance, poor signal, slow charging, and hot phones, but Apple has not taken steps to improve this for more than a decade.
Secondly, the continuous sales of Apple's mobile phones have also rendered the enthusiasm of fruit fans to change their mobile phones.
From iPhone 11 to iPhone 14, even if the old phone is removed, Apple can still make a lot of money in the Chinese market, but it also causes many consumers to change their phones again.
According to statistics, only about 20% of old iPhone users have not updated their phones for more than four years.
Finally, Apple is under strong attack from local Chinese brands Huawei and Xiaomi, which are close to making one"King fried", a frontal blow to the iPhone 15.
One is the Huawei Mate60 series and the other is the Xiaomi 14 series; Huawei's"The King Returns"It has brought a feast of technology to Chinese consumers, and its sophistication has even directly broken up Apple's sales.
In the fourth quarter of last year, Huawei sold 11.46 million mobile phones in the Chinese market, a year-on-year increase of 793%；Sales still lag behind Apple due to factors such as production capacity, but this also means that the last pillar of Apple's sales business in Greater China is threatened.