The dragon walks and lives a squid. During the Spring Festival holiday in 2024, the tourism market in the Jigongshan Management Area will be "hot and hot", and scenic spots, hotels, homestays, and villages will be "fancy business" to spend the Spring Festival with the majority of tourists and citizens. The whole region has effectively strengthened the sense of responsibility, strengthened service guarantee, and achieved the goal of "safety, order, quality, efficiency, and civilization" under the super large passenger flow. According to statistics, the Jigong Mountain Management Area received a total of 13 tourists during the Spring Festival holiday70.38 million person-times, an increase of 326 compared with the Spring Festival in 202308%, an increase of 306 in 2023 on a comparable basis56%。
Theme activities create a strong atmosphere. During the Spring Festival holiday, Jigong Mountain Management Area launched a variety of cultural and tourism activities to meet the multi-level tourism needs of tourists. The Spring Festival atmosphere in the jurisdiction is strong, and the auspicious red of various Chinese elements such as red lanterns and prayer red ribbons are hung everywhere, and New Year check-in devices such as lantern passages are arranged, which is filled with a festive and peaceful atmosphere. The theme activity of "Fun Tour of Jigong Mountain, Tide Play Chinese Year" held in Jigong Mountain Scenic Area, interactive check-in, dragon and lion dance performances, Sichuan opera face changing, intangible cultural heritage art display, cute pet parade, etc., combine beautiful scenery, intangible cultural heritage market, interactive activities and other elements, so that tourists can linger and immerse themselves in the cultural atmosphere of the Spring Festival of the Year of the Dragon. With the theme of Spring Festival reunion, the cultural and tourism activities in the jurisdiction are integrated into Xinyang's local culture and folk activities, so that tourists can enjoy the beautiful scenery, intangible cultural heritage, folk customs, delicious food, and cultural creativity, and enjoy the leisure journey of "poetry and distance".
Preferential policies attract people to travel. With the creation of new tourism projects and the improvement of tourism public service facilities and infrastructure, the tourism functions such as cultural experience, tourism services, leisure and vacation in the region have been effectively improved, and new tourism formats and new products in the region have flourished. Scenic spots, hotels, B&Bs and other business entities have focused on launching discounts, ticket discounts and other measures to benefit the people, so that the majority of tourists can share the new achievements of tourism development. The free admission policy for citizens of Xinyang, Guangshui, Xiaogan and Suizhou City launched by Jigong Mountain Scenic Area has effectively stimulated the people's enthusiasm for travel. Through the pre-festival and mid-festival pre-festival theme activities and preferential policies for the Spring Festival warm-up, momentum, detonation, and continuation of the report, the Spring Festival holiday tourism market will be heated. The most advanced tourists in the area are mainly tourists from Xinyang City and the province, followed by tourists from Hubei, and short-distance and medium-distance self-driving tours in the province and around the province are still the main body of the tourism market.
The integration of culture and tourism empowers rural revitalization. During the Spring Festival holiday, the rich cultural and tourism resources and theme activities in the jurisdiction meet the diversified consumption needs of tourists, rural tourism is favored, and country house bookings are hot, becoming a new highlight of holiday consumption. More and more people are going to the countryside, away from the hustle and bustle of the city, and use the leisure way to relax and relieve stress with a return to nature. Watching the clouds rolling up, enjoying the smoke curling from the cooking, listening to the wind blowing in the mountains, and tasting farmhouse food, tourists can experience a completely different lifestyle and customs from the city here. During the holiday, the number of tourists received by rural tourism spots and homestays in the region increased by 80 percent year-on-year in 202365% and 9076%。
High-quality service polishes the background color of the brand. During the festival, countless ordinary Jigongshan people are silently serving tourists. From the bus station of Lijiazhai Town to the Baijimen area, from the welcome square at the gate of the mountain to the ticket inspection channel for tourists entering the park, and from the waiting area of the mountain to the ...... of each point in the scenic spotVolunteers and staff are busy shuttling through the customer posts, maintaining order, guiding tourists, answering questions, and warming the ginger tea ......We convey the temperature of Jigongshan people with high-quality service, interpret the enthusiasm of Jigongshan people with practical actions, practice the mission of Jigongshan people with dedication and dedication, outline the most beautiful scenery with perseverance, and show the spirit of the times of "innovation and hard work" of Jigongshan people in the new era.
Coordination and linkage demonstrate responsibility. Before the holiday, the 2024 Spring Festival and holiday tourism work deployment meeting of the Jigongshan Management Area was held, and the meeting emphasized the need to do a good job in the rectification of the tourism market and make every effort to improve the quality. It is necessary to strengthen the sense of distress and do a good job in the investigation and rectification of potential safety hazards. It is necessary to improve emergency plans, strengthen on-duty duty, and make emergency preparations for all kinds of emergencies. The district leaders led the team to go to the front line to conduct a major inspection of the safety production of key tourism-related places in the jurisdiction, and gave on-site feedback on the problems found in the inspection and continued to track the results. During the festival, the district leaders lead the shift, 24-hour special personnel are on duty, and a special duty is set up to ensure that there is a special person to answer 24 hours a day and deal with all kinds of problems in a timely manner. Public security, traffic police, fire protection, market supervision and other relevant units give strong support to the safety of each scenic spot (point) to ensure the safety of tourists and road traffic during the holiday. Jigong Mountain Scenic Area strictly follows the work requirements of "limited, reservation, and peak staggering", relies on the comprehensive management and control system of Jigong Mountain Smart Scenic Area, and uses new platforms such as Douyin, **hao, **, etc. to release tourism consultation, preferential policies, open policies, meteorological traffic and other information, and guide tourists to make reservations in advance and travel off-peak. The various plans of the Jigong Mountain Management Area are fully prepared, the mid-festival safeguard measures are in place, and the tourism market during the Spring Festival holiday is generally safe, stable and orderly.