The Chinese auto market in 2023 is highlighted by an involution, and the car companies in the Chinese market are not only crazy involution, but also involution in terms of products. However, the involution of 2023 is neither the beginning nor the end yet.
So, in terms of product level, what new tricks will these crazy car companies roll up in 2024? Next, the professor will take stock of the three new models that the professor is most looking forward to that may change the market.
As Lei Jun's last venture, everyone is definitely looking forward to its first model, the SU7. In fact, there are more and more Xiaomi Su7 model information**, but the price has always been a mystery. Interestingly, Xiaomi has always focused on cost performance, but Lei Jun gave rice noodles three times and twice to give vaccinations, saying that Xiaomi Su7** is not cheap.
In the professor's opinion, the reason why Rebus has lowered the expectations of rice fans for the low price of Xiaomi cars three times and twice is because Xiaomi cars are somewhat similar to today's Xiaomi mobile phones. Are Xiaomi phones cheap these days? At least for me, a 12-year-old rice fan, the current Xiaomi phone is not cheap.
Do today's Xiaomi phones have a value for money? It still has a fairly high cost performance in the same class positioning and price range. The same is true for Xiaomi cars, the price of Xiaomi cars of 200,000-300,000 yuan is definitely higher than the psychological expectations of most rice fans, and it will not even be the same user group as Xiaomi mobile phones, but judging from the information revealed so far, Xiaomi Su7 should be worth the price.
Li Auto sold 3760,000 new vehicles, with a sales growth rate of 1822%, the sales volume of China's new car-making forces has exploded, and the three extended-range electric SUVs it launched L7, L8 and L9 can be said to be explosive when they are produced. After spending 2023 with explosive sales growth, Ideal has set an annual sales target of 800,000 units for itself in 2024.
800,000 units, which means that it needs to reach at least 112 in 2024The year-on-year sales growth rate of 7% is clearly not something that can be achieved by eating the old four models released last year. Therefore, Li Auto will also launch a more volumetric model in 2024, which is the Ideal L6.
In the professor's view, a good car is not necessarily a good car, but a car with high sales must be the best car that is most loved by consumers. As the hope of Li Auto's sales doubling in 2024, the Ideal L6 is definitely a new car that the professor is looking forward to very much.
As a half-senior Di fan, the professor believes that looking up at the car can be said to stand on the ceiling of the world's new energy, and it is a well-deserved light of domestic products. However, while many people recognize the cutting-edge technology of the Mirage car, they don't have much hope for its sales due to the brand's pricing. In fact, looking up at the U8 sales data is enough to make million-level luxury cars tremble.
The U8's domestic retail sales reached 1,611 units in December last year, the first full month of its launch. As a comparison, the average monthly sales of the Porsche Cayenne, Land Rover Defender, and Mercedes-Benz GLS, which rank among the top three million-level SUVs, were 1,866, 1,691, and 1,508 respectively, and the Mercedes-Benz G-class, which is often compared with the U8, only sold 589 units in December.
Compared with the U8 with full off-road attributes and the U9 with supercar positioning, the U7 with a large sedan is a completely different situation. In the professor's view, Yangwang U7 is the first executive-level luxury car for the mass market in the true sense of Yangwang Automobile, and it will also become the most popular model of Yangwang Auto in 2024.
In the professor's opinion, the Xiaomi SU7, the Li L6 and the Yangwang U7 may not be the most successful models in 2024, but they are indeed the models that the professor can look forward to the most.
The professor believes that Xiaomi Su7, as Xiaomi's first model in the automotive field, depends on the final pricing whether it can succeed. In contrast, the big sales of the ideal L6 are almost a sure thing, and although the Yangwang U7 may become the main sales model of the Yangwang brand, it will also be one of the ceilings of domestic sedans.