Yesterday was the Northern New Year, Xi'an Xiaoxue, installed the logo for the company, organized a dinner party for the company's colleagues in the evening, and then it was a holiday from today. This time before the year of each year is the time for real estate people to catch up with various annual meetings. The developer is rushing to the field, and the developer is catching up with the developer.
But this year, you will find that it is much more deserted, which also reflects the current situation of the industry to a certain extent. One
The most impressive annual meeting of real estate companies in the industry should be in previous yearsWandaof the annual meeting andHappiness in Chinaof the annual meeting.
Before 2017, Wanda's annual meeting was the highlight of the company.
Because, in addition to Wang Jianlin's speech at the work summary meeting, Wanda's annual meeting, Wang Jianlin's solo concert has become a major attraction at the annual meeting every year in the Wanda Spring Festival Gala, "Fake Monk", "Nothing", "Friends", "Waiting" ......
Then, ** sparked a wide spread in the circle of friends.
However, 2017 was a turning point. This year, Wanda's tens of billions of "transactions of the century" with Sunac and R&F marked by Wanda's low-key model.
In the second half of 2020, after the property market began to adjust, major real estate companies began to explode, and everyone praised Wanda for throwing off the burden of cultural tourism and hotel assets to Sunac and R&F, and realizing its wise decision to reduce debt.
However, in 2023, Wang Jianlin still ushered in the most difficult year. Under the VAM crisis of Wanda Commercial Management's listing, Wang Jianlin lost control of key assets such as Wanda Film and Zhuhai Wanda Commercial Management, and even sold a large number of Wanda Plaza.
These are tough decisions, choices to cut flesh, but nothing is more important than surviving.
Wang Wenxue's Huaxia Happiness and Wang Jianlin's Wanda are both northern enterprises, and after the two companies are similar, they have differences.
In the same way, it is involved in residential development by virtue of industrial supporting residential land, and the scale of real estate is getting bigger and bigger, and its sales have entered China's top 10; The difference is that the two companies are quite different in terms of industrial layout.
Huaxia Fortune is an enterprise that came out of Hebei, with the new industrial city model, Huaxia Fortune has obtained a large number of industrial land and residential land, and the land area is often not in acres, but in square kilometers.
In April 2017, with the establishment of Xiong'an New Area, Huaxia Fortune, which has a large land reserve in Huanjing, had a stock price of 3388 yuan shares, with a market value of more than 120 billion yuan.
Now, the share price of China Fortune is at 15 yuan shares hovering around the right, how much evaporated, you can calculate.
Don't ask me why I remember so clearly, because I lost n w's on it.
In December 2016, China Fortune held its annual meeting in Sanya, and several hotels in Sanya Yalong Bay were chartered. Unlimited** lobsters, abalone, roast pigs, Lang Lang, Wang Feng, and Wang Wenxue's idol Cui Jian took turns to sing ...... on stageLet everyone envy the "annual meeting of other people's families"!
What I didn't expect was that Huaxia was happy to become and was defeated to be in Beijing. Under the regulation of the property market, Huaxia Fortune has become one of the earliest real estate companies to explode, and on February 1, 2021, Huaxia Fortune officially recognized and officially announced the thunder!
In 2021, China Fortune will have a net loss of 390300 million yuan; In 2022, it will achieve a net profit of 15$8.3 billion; In 2023, it will embark on the road of loss again, with a pre-loss of 6.1-9 billion yuan ......
Wanda and Huaxia Fortune have reflected the current situation of the real estate industry.
Real estate Fang Jian in yesterday's tweet "Miserable! More than seventy percent of listed real estate companies are expected to lose money! It is also mentioned that most of the real estate companies in 2023 will lose money, with losses ranging from hundreds of millions to billions or even tens of billions.
At the same time, even real estate companies that are still profitable are facing the embarrassment of declining profit margins and increasing revenue. Whether it is from the perspective of the industry environment or from the perspective of cost control, everyone's "singing" this year is generally silent.
II
In fact, in the past few years, it was not only the major real estate companies that held the annual meeting in a big way, but also the real estate companies.
At the end of the year, the most popular thing is that the major developers take turns to hold ** appreciation meetings in major five-star hotels, and each ** is busy rushing to catch up with the field before the year; ** also held various awards in major five-star hotels, and developers took turns to catch up with ** field.
In short, we see each other several times a week.
I remember one year, our company set 25 tables for customer appreciation at the end of the year; The following year, a larger venue was bigger and bigger with 45 tables. As for **, it hurts ...... to draw your hand
At that time, there were many reasons why everyone was keen to hold the annual meeting. On the one hand, friends are doing it, and if you don't do it, it means that your company can't do it; On the other hand, it is also an opportunity for everyone to flex their muscles. Of course, more importantly, the annual meeting is also a kind of marketing, event marketing.
But now, you will find that the real estate ** will not hold an annual meeting. Maybe it's because the industry environment is declining, maybe it's because everyone is more pragmatic and low-key.
In short, not only the developer does not hold the annual meeting, but the real estate ** also does not hold the annual meeting. If it weren't for the recently released movie "The Annual Meeting Can't Stop", which evoked everyone's memory of the annual meeting, everyone might have forgotten the previous annual meeting.
In fact, there is another important aspect of the annual meeting, which is to encourage the team. No matter how small a company is, it also needs an annual meeting, even if it is a meal for a few people, it can be regarded as the end of the hard work of the past year.
Three
Seeing the current situation of the real estate industry, many people ask: can the real estate industry still do it? Is there a future for the real estate industry?
In fact, any industry will continue to exist, but the model and method of the past are no longer suitable for today.
Even in developed countries where the rate of urbanization is already very high, the real estate sector still exists. In China, which is urbanizing, the opportunities in the real estate sector are undeniable.
At present, even if a person has a house, when you ask him if he is satisfied with his current living environment, I believe that more than half of them will say that they are not satisfied and want to change to a better house if they can afford it.
Better houses, that's the real estate opportunity. The real estate industry has entered the era of quality from selling lots and supporting facilities in the past.
Therefore, it is not difficult to understand that there are two projects adjacent to the same plate in Xi'an, and the highest real estate needs to be bought by lottery, while the other real estate is low and the sales are average.
Buyers are willing to pay a little more for higher quality.
The real estate industry, from the former paper media, radio and television, to the vertical portal of the PC era, and then to the popular self-development in the past two years, what has changed is the way of communication, but what has not changed is the value of high-quality content. As of today, we still miss the era of print media that dared to speak the truth and had high-quality content.
Therefore, instead of worrying about the future of the industry, we should think more about how to adapt to the changes in the industry and survive in this change.
Finally, I wish all the fans and friends of Real Estate Fangjian can win the jackpot at the annual meeting, and it is also warm to be late and return early