Engaged in the luggage industry for 39 years, from OEM to independent design and development, the establishment of independent brands in overseas markets, and has a group of loyal customers. Marcosman has stepped out of his influence through conscientiousness and excellence on a difficult road.
Whether in terms of production equipment, management systems or sales models, Max Smann keeps up with the most advanced models. In the company's 16,000 factories, more than 200 workers use digital intelligent production processes to transport finished bags to more than 30 countries and regions around the world. Standardized warehouse management system, standardized production, scientific management workshop technology and a number of advanced digital intelligent production lines have enabled Maxman to enter the efficient and high-quality development route in the past ten years, becoming a famous trademark in Hebei Province and a double-level specialized and special new enterprise in Hebei Province and City, taking the lead in passing the quality management system certification and winning a number of trademark patents.
According to the company's production, sales and inventory situation, adjust the production plan in a timely manner, establish enterprise standards higher than the industry standard for the whole line, organize various departments to negotiate the feasibility of order implementation, and then the procurement department will implement it in accordance with the requirements of the quality management system. Finally, the full-time inspectors will carry out the whole process of quality control, strictly control the quality of each product, insist that unqualified raw materials do not enter the factory, insist that unqualified products do not leave the factory, more than 30 years of accumulation, so that the company's reputation continues to improve, and product quality has become a benchmark in the industry.
Breaking with the old traditional model is another advantage of Max Cosmmann.
With the rise of domestic e-commerce, it actively carries out technological innovation, management innovation and business model innovation, and develops new business areas through online and offline development. For decades, the company has been with well-known companies such as Coca-Cola and South Korea's SamsungMarcosmanIt has established a long-term and stable cooperative relationship.
On the other hand, through market research and analysis, carrying out technological transformation and improving technical equipment and technological innovation capabilities are the pain points that are difficult to solve after traditional enterprises "touch the Internet". To this end, the company has introduced imported equipment and integrated molding technology across the board, realized transformation and upgrading through new product research and development and equipment procurement, continuously optimized production and service processes, cultivated personnel network service awareness, and truly achieved "digitalization".
Achieving refined management through Internet data classification and identifying customer interests and pain points is another secret of Maxmann's vitality to maintain its vitality.
Establish customer database information, R&D personnel can effectively help enterprises grasp the development trend of patented technology in the industry, and establish databases and electronic archives for each user to record and reflect the basic information of users. The user's basic information mainly includes the user's identity, daily style, body size, age, etc. From a professional point of view, we provide customized luggage solutions that are more suitable for user needs, which greatly improves user stickiness.
At the same time, new products are released regularly to promote the design concepts of cutting-edge designers. Based on big data retrieval and customer feedback, the design team launches at least 5 new products every month and accurately launches them in different markets. There is a target, and the natural "hit rate" is higher.
During the epidemic in 2021, Marcosman settled in Yiwugou and began to expand the advantages of its own industrial belt source factory to online. After a year of precipitation, in 2023, the PP ultra-light and compression-resistant one-piece bags promoted by the company will be very popular in the Middle East, especially one of the dark green** suitcases, which became the sales champion last year.
At present, the company's registered independent brands such as "Max Sman", "Sentai Inge" and "Marksman" have been selling well for more than 10 years, and have overseas registered trademark "Bittduck", and the proportion of overseas markets is rising. It is believed that with the promotion of Yiwugou and other platforms, Maxman will develop better and better.