At the beginning, the BMW M series, Mercedes-Benz AMG and Audi RS series were all synonymous with performance cars, but with the rapid development of electric vehicles, more direct acceleration, and more affordable pricing, many performance cars slowly faded out of the consumer eye.
Long-term sales are sluggish, and all manufacturers can do is discounts, and there is a new model with a large ** drop, this model is BMW M240i.
In August 2022, the BMW M240i officially ushered in the launch, and it only cost less than 420,000 yuan**, which made many consumers very excited. After all, you can buy a BMW 5 Series ** for 3The six-cylinder engine system of 0t is indeed very powerful. However, the actual landing price of this new car exceeds 500,000, mainly because the terminal plus configuration behavior is very serious.
But now this BMW M240i has long fallen off the altar, and the landing price is only about 400,000. Compared with the peak moment, it is 100,000 yuan cheaper. In fact, this BMW M240i is a typical car for destined people.
Why? The first is that the positioning of this BMW M240i is only a compact sedan, although it is an imported model, but the appearance size is small, resulting in the inability to draw an equal sign with **. In terms of body data, the length, width and height of the BMW M240i are 4556 1838 1405mm, and the wheelbase is 2741mm, and the new car is positioned as a compact sedan.
Like the understated exterior of the exterior, the interior design of the new car is not obscure, there is not much luxury, and the interior adopts BMW's latest family style. Twin screens throughout, a leather steering wheel with paddle shifters, leather seats, and an organ-style accelerator pedal make the interior style feel like no luxury.
At the same time, the intelligent assisted driving system is also absent in a large number, only active braking, lane departure warning, and there is no adaptive cruise control.
The real selling point of this BMW M240i is the powertrain, which is equipped with 30T+8 manual automatic transmission, this is an L6 engine, maximum power of 333 horsepower, peak torque of 500N·m, the use of large rear-wheel drive design, but also has a rear axle limited slip differential, the ultimate performance, but high-end configurations, such as variable suspension system, 360-degree panoramic image system, parallel assistance, these need to be optional.
Thanks to the powerful powertrain, the BMW M240i can achieve 5It breaks 100 in 3 seconds, and the chassis structure of the large rear-wheel drive can bring more interesting handling. But the problem is that the ** of this new car is too high, and the configuration is low. Although this BMW M240i is positioned as a two-door, four-seater hardtop sports car, the appearance is not stunning enough, so it can only hit the market with a huge discount. But the landing price has also reached 400,000, do you think the new car will be successful?