Reading guide:2024year,Li Auto will challenge the annual delivery target800,000,Strive to achieve the first sales volume of luxury car brands in the Chinese market。
On February 1, 2024, Li Auto announced its delivery data for January 2024.
In January 2024, Li Auto delivered a total of 31,165 new vehicles, up 1058%。Since delivery, Li Auto has delivered a total of 664,529 vehicles.
January is the traditional off-season for car sales, and the ideal January delivery volume is down from December last year. However, for the three models currently on sale in Ideal, the average monthly sales of a single car exceeded 10,000, which is still an excellent performance in the market segment.
Li Xiang, Chairman and CEO of Li Auto, said that in 2023, Li Auto won the champion of SUV sales of more than 300,000 yuan and new energy vehicle sales of more than 300,000 yuan in the Chinese market with three SUV models.
For the plan for 2024, Li Xiang said:
2024 will be an unprecedented product year for Li Auto, with 4 range extender models and 4 pure electric models, and 8 highly competitive product portfolios to meet the needs of home users. In March this year, the home tech flagship MPV, the Ideal Mega, will be launched and delivered, and the Ideal L7, Ideal L8 and Ideal L9 will also usher in the 2024 model. 」
Specifically, in addition to the annual facelift and upgrade models of L7, L8, and L9, Ideal will launch five new cars in 2024, of which the range extension matrix will add the L6 at the 20-300,000 level, and in terms of pure electric products, in addition to Mega, Ideal will also launch three new pure electric models this year.
In terms of R&D and sales system, Li Xiang said that in 2024, he will significantly increase investment in R&D and continue to improve technical capabilities in the fields of intelligent driving, intelligent space and intelligent electric vehicles. In terms of sales and service network, Li Auto plans to increase the number of retail centers to 800 by the end of 2024, and the number of after-sales service centers and authorized sheet metal painting centers is expected to exceed 500.
Li Xiang once again emphasized:
With the support of more abundant products, stronger product capabilities and a more efficient production, supply and marketing system, we will challenge to deliver 800,000 units a year and achieve the goal of becoming the No. 1 luxury car brand in the Chinese market." 」
In terms of the construction of supercharging stations, Li will open all more than 330 supercharging stations during the Spring Festival holiday (February 9 to 17) to provide free charging services for Li Auto owners, including service fees and electricity charges.
As of January 31, 2024, Li Auto has 474 retail centers across the country, covering 142 cities; There are 360 after-sales repair centers and authorized sheet metal painting centers, covering 209 cities.
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