CCTV commented that "Flowers" may become a one-of-a-kind product.
Since "Flowers" landed on CCTV8 and Tencent**, it has quickly topped the major lists. Douban has a score of 81 point, nearly 80,000 people scored, 4-5 stars accounted for 75%, several times on the list of Weibo hot searches, a total of 729 topics, more than 120 times to the top of the hot search TOP1. The popularity value in Tencent** station exceeded 30,000, and the popularity was overwhelming.
Although "Flowers" has come to an end, it is still hot, and the food, attractions and costumes in the play have instantly become a hot topic among young people. Huanghe Road has been transformed into an Internet celebrity check-in place, and the road is full of "people from the crowd". Ah Bao's suits, pork ribs and rice cakes, the British suite of the Peace Hotel, the double **, the dry fried Niuhe, the butterfly cake of the International Hotel, and the Dingsheng cake of Xinghualou have exploded and have been robbed by young people. From food to clothing, jewelry, luxury cosmetics, and check-in places, the "flower effect" can be described as everywhere.
Hu Ge plays the male protagonist Ah Bao in the play, and asks the Ningbo Red Gang tailor to tailor a suit to turn him from a street youth to an elegant gentleman. Therefore, the "Red Gang Tailor" has become popular from the play to the outside of the play, and a line in the play: "Wear a suit to ask someone to wear clothes, and don't let people wear clothes", which directly made the birthplace of the Red Gang tailor - Wang Xingchang Dress Store in Fenghua, Ningbo, be blown up, and it became Hu Ge's reservation for the same suit. The cheapest suit in the store costs six or seven thousand yuan a piece, but it still can't resist the enthusiasm of the customers.
The Peace Hotel, a long-established five-star hotel in Shanghai, has also become popular again because of "Flowers". The same style of "British Flower Suite" in the play** has risen directly from 15,930 yuan to 16,888 yuan, and there is an endless stream of guests who book. In addition, the Peace Hotel also launched a customized meal for two co-branded with "Flowers", priced at 1460 yuan, and an additional charge of 166% service charge, i.e. the total price is 1702 yuan. Although it is expensive, and there are only 20 copies per day, there are too many guests who can't stand the reservation, and it has been booked for more than ten days.
After the launch of "Flowers", the pork rib rice cake that appeared in the play directly became the top search stream on the takeaway platform, and the search volume skyrocketed by 670%, and the Shanghai time-honored brand "Xiandelai", which is famous for pork rib rice cakes, once refreshed the store sales record a few days ago, and the sales of pork rib rice cakes in a single day were as high as 150,000 yuan.
According to data from Ele.me, the takeaway orders of Shanghai delicacies such as pork rib rice cakes, chicken feet feet, Dingsheng cakes, and fried dun seeds have increased to varying degrees compared with before the broadcast. Among them, the search volume of pork rib rice cake increased nearly 7 times, and the number of takeaway orders generated skyrocketed by 237% compared to last week.
The same style of film and television dramas has always been a traffic password, especially to catch up with the broadcast of popular dramas, while the drama party has gained word-of-mouth and ratings, it has also benefited many businesses, but whether it can catch this wave of wealth and whether it can achieve sustainable development is still a question worth considering, because not all consumers are willing to pay for the peripherals of "Flowers".
Some consumers think that although the 1702 yuan "Flowers" double meal launched by the Peace Hotel is closely related to the TV series and quite ingenious, it lacks hard dishes in terms of dishes, and the price is obviously too high, and the 980 yuan ** afternoon tea for two people is not large, and it is not worth it. There is also a tourist who went to check in to Shanghai Film and Television Park because of the flowers, and originally planned to go to the flowers filming location on Saturday to check in, but after spending 80 yuan on a ticket to go in, he found that the filming location was fenced off, and the vehicles used by the flowers could be seen on every road, but they could only take pictures from outside the wall.
I don't know how long the "Flowers" effect can still be popular. However, if we only pursue commercial interests and ignore the feelings of consumers, it may be counterproductive and unsustainable.