In a corner of Nanjing, there is such a place, which quietly tells the dignity of life and the harmony of nature. Here, is the Hongshan Forest Zoo, a king of cost-effective tickets that have remained unchanged for 11 consecutive years, and is known as "the best zoo in China".
You may not know that Nanjing Hongshan Forest Zoo is the only self-supporting institution among the zoos in the country's provincial capitals, and its survival is almost entirely dependent on ticket revenue, however, the blow of the new crown epidemic once made it struggle on the brink of life and death......
In 2020, the zoo lost more than 30 million, and at its worst, there were only more than 500,000 left on the account. This is not only a loss of money, but also a test of the hundreds of employees who stick to their posts and the thousands of animals who are waiting to be fed.
Do you still remember the article "The Lonely Zoo That Exploded the Circle of Friends|".Valley Rain? The article tells the story of Hongshan Zoo's perseverance and difficulties in the epidemic. In March 2020, after 51 days of closure, Hongshan Zoo ushered in the day of reopening. Shen Zhijun, the director of the park, stood outside the north gate early, dressed very formally, with a brown shirt and a dark gray suit, full of anticipation to welcome the revenge consumption of tourists.
But on that day, only 2,247 people stepped into this oasis of life, most of them were old people in the neighborhood who were exercising in the morning, and the reason why they entered the park was very simple, because it was free. The huge psychological gap kept Shen Yuan awake at night, and he often wandered alone in the garden, with his head down and his back thin.
A special zoo should be a special zoo, and it is necessary to find bright spots from animals rather than sacrificing animals as bright spots.
The biggest difference between Hongshan Forest Zoo and other zoos is its advanced animal-oriented management concept. Director Shen said: "This is not an animal venue run by humans, but a home for animals, and tourists do not come here to visit, but to visit the animals' homes. "It's not just a respect for life, it's a reverence for nature.
There are no animal shows recognized as the highest-paying zoo here, and visitor space gives way to spacious animal exhibits. The popular science along the way adopts a purely hand-drawn way, and each animal has its own "exclusive file", which is a personalized care for every life.
Red Hill Forest Zoo, it's a bit "not like a zoo" and more like a sanctuary for life.
As Director Shen said: "The meaning of any life is not to be appreciated by others, and the reason why people love Hongshan Forest Zoo is because it proves that every living life deserves to be respected." ”
Hongshan Forest Zoo is not only the pride of Nanjing, but also a model of Chinese zoos. It uses 11 years of unchanged fares to tell us that there are some things that are more important than money. It warms every life and our hearts with perseverance and love.
It took only 3 years from a loss of 30 million to the "Nanjing Disneyland" Hongshan Forest Zoo, but behind this, what kind of difficult and necessary transformation road is there?
Let's take a brief look at it in the form of a PDF visualization
Although the amount of information in the online press release is huge, it is often not exhaustive due to space limitations, information visualization can simplify the complex, increase the readability and interest of the article, and it took a whole night to help you do a strategic combing of the successful transformation of the Hongshan Forest Zoo