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What are the sectors that have been the least sluggish this year? Netizens said that in addition to the funeral industry
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Traditional retail businesses: How can they gain a foothold in this digital age?
In the past, traditional retail stores were a sign of street prosperity, and the various items displayed on the counter made you want to leave. However, with the rise of e-commerce, traditional brick-and-mortar stores have been hit like never before. In the era of digitalization and personalization, it is an urgent problem for retail companies to gain a foothold in the market competition.
Traditional retail companies must consider how to maintain their individuality and charm in this digital economy. While selling products, they also innovate and maximize consumer satisfaction. We can add some interactive spaces to the store, such as setting up a try-on table and a try-on area, so that consumers can learn more about the products. In addition, with the help of technology, online and offline can also be combined to create a variety of different consumer experiences, such as providing online appointments, offline try-ons, online and offline points sharing, etc., to attract more customers.
In addition, traditional retail companies can also take full advantage of the characteristics of physical stores to provide customers with a personalized shopping experience. For example, using big data, AI and other means to grasp the preferences and needs of customers, so as to achieve personalized personalized recommendations and services. It can also create a unique taste space for customers, so that customers can enjoy a tailored consumption experience. On the other hand, through in-depth communication with social**, Internet celebrities, opinion leaders, etc., to enhance the visibility and influence of enterprises.
At the same time, traditional retail enterprises are also facing operating cost problems such as rent**, rising labor costs, etc. In view of the above problems, enterprises can reduce labor costs on the premise of improving personnel quality and work efficiency through site selection and leasing. In addition, by strengthening the cooperation with the best suppliers, the purchase cost of raw materials can be reduced, thereby increasing the profits of the enterprise.
Therefore, traditional retail enterprises must find a new living space. By innovating the shopping experience, making full use of the advantages of physical stores, providing personalized services, and reducing operating expenses, traditional retail enterprises are in a leading position in the market.
Tourism & Hotels: How to Recover?
In the past, the tourism and hotel industries have served as a link internationally, promoting cultural exchanges between the two countries and boosting economic development. However, some problems that have arisen in recent years have put the industry in a difficult position. The impact of the pandemic, changes in travel habits, and other influences have greatly affected the tourism and hotel industry.
In response to this new normal, the tourism and hospitality industry must rethink its strategy. First of all, they can carry out local tours, excursions, etc., as a way to increase customers. In recent years, due to various factors, there has been an increase in the number of domestic and peripheral travel, making it increasingly difficult to rely on foreign travelers. To this end, we should vigorously develop the local tourism industry and increase the source of local tourists by developing various characteristic tourism routes.
Second, the tourism and hotel industry is able to gain more customers by providing them with more personalized services. When people have a higher demand for travel experience, it is not enough to attract tourists by relying on information about hotels and scenic spots. Through the analysis of consumers' preferences and needs, targeted product recommendations and tailor-made products can be made for tourists, thereby improving consumer satisfaction and loyalty.
In addition, the tourism industry can also take advantage of the advantages of technology to improve the quality and efficiency of services. For example, using artificial intelligence and big data analysis and other methods, it is possible to accurately predict the arrival time of passengers and optimize their configuration to achieve better service results. In addition, the use of digital technology can also combine online and offline, bringing consumers a more convenient and fast booking and payment mode, and improving the user's experience.
All in all, in the face of the current crisis, both the tourism and hospitality industries need to look for new development opportunities. They hope to revive the growth of the tourism industry by developing local tourism, providing personalized services, and using technological innovation to revitalize.
Cinema cinema: how can it retain its unique appeal?
In the era of digital economy, major theaters have encountered unprecedented difficulties. With the development of network technology, the audience's viewing habits have also changed. In order to continue its unique attractiveness, it must seek new market positioning and development paths.
First of all, theaters are able to bring extraordinary ** feelings to people, so as to gain more audiences. Compared with the traditional home theater, the environment and atmosphere of the theater are completely different, it can bring the audience a larger screen, more shocking sound, more comfortable seats, etc., creating a different feeling. In addition, the cinema can also organize some special performances, such as themed exhibitions, star meet-and-greets, to enhance audience participation and entertainment.
Secondly, major theaters can co-create with producers, film and television companies, etc., to create high-quality films. Through the introduction, the best Chinese and foreign high-quality films, to provide the general public with a diversified choice of space, so that the masses into the theater. On this basis, through the combination of traditional streaming technology, the distribution and publicity of the film are realized.
In addition, film companies can also develop different operational strategies to bring a unique viewing experience to audiences. For example, to create a unique cinema theme, such as children's cinema, theatrical cinema, etc., at the same time, it can also provide a variety of multi-purpose cinemas such as luxury cinemas and IMAX cinemas to adapt to various types of people. At the same time, it can also develop into more fields, such as film and television derivatives and catering, to reduce the dependence on movies.
All in all, cinemas should find their own unique attraction, bring extraordinary experiences to audiences, and work with cinemas to promote high-quality films, and actively seek different operational strategies to meet the impact of the digital economy.
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