In the face of market fluctuations, how can real estate agents break the situation?Yang Juan, who has been deeply involved in the industry for many years, gave the answer.
Text: Yangcheng Evening News reporter Fan Hanyue.
Picture: Yangcheng Evening News reporter Xu Weilun.
In 2023, Guangzhou's property market has experienced a "roller coaster" style of first rising and then declining**, and after experiencing a wave of "Xiaoyangchun" after the Spring Festival in the Year of the Rabbit, the silence of the market has made many practitioners feel pressure. After entering September, under the promotion of wave after wave of policy relaxation, the number of second-hand residential listings in Guangzhou's second-hand residential market has been increasing, and the number of second-hand residential listings at the front end of the housing trading platform Beike has reached more than 140,000 units. In the face of the market environment of increasing listing volume and lengthening transaction cycle, Yang Juan, the person in charge of Deyou Guangzhou Xinghui Cloud City Store, who has been deeply involved in the housing intermediary industry for many years, found in practice that in the face of market fluctuations, only more professional and enthusiastic service can allow brokers to pass the test.
It is an intermediary and a good neighbor in the community.
Different from the sale of new homes, because intermediary stores often rely on a certain sector or large community to carry out business, stores are often directly located in dense residential areas, so brokers need to be more familiar with the supporting facilities, ** situation, target customer groups and other information in the area, and also need to deal with residents in the community.
Guangzhou Deyou Xinghui Cloud City Store is located in Xinghui Cloud City Community, Tonghe Street, Baiyun District, which is a large community with a total number of nearly 4,500 households, which opened at the end of 2018 and has been basically liquidated with a high occupancy rate. In addition, there are two schools next to the community, the Experimental Primary School and the Nanhu Primary School, and the overall living atmosphere of the community is quite strong, and the occupancy rate of the bottom merchants is relatively high, and many residents will take their children to walk around the community for leisure.
Deyou Xinghui Cloud City Store is one of the bottom merchants in the community, and it is only one street away from the experimental primary school attached to the east side, which is the only place for parents in the community to pick up and drop off their children to and from school. "At present, our store is not just an intermediary store for buying and selling houses, I prefer to define it as a good neighbor in the community. As the person in charge of the store, Yang Juan said. On weekdays, the store will place seats outside for parents waiting to pick up their children from school, and according to the characteristics of the proximity to the school, the store also provides free printing, free charging, and free umbrella services for parents and children.
In fact, the housing agent industry is no longer the era of relying solely on price spreads and information differences, and the openness and transparency of the first industry prompts us to face the market with more professional and enthusiastic services. Yang Juan believes that in the past year, the stability of the store's monthly performance is closely related to the long-term maintenance of a good community image and enthusiastic service to community residents.
Professionalism is confidence in the face of market volatility**.
In the past 2023, the huge number of listings in Guangzhou's second-hand property market has put pressure on both practitioners and listed owners. According to reports, in addition to the more than 140,000 sets that can be queried on the shell user side in Guangzhou, the actual number of listings in the background exceeds 170,000 sets. **The overall situation of the second-hand market is the current situation of the second-hand market. In the industry for many years, Yang Juan is quite sensitive to changes in the market, before introducing to reporters, she just ended the call with a customer who was scheduled to come to the store to sign a contract that night, "Now that's it, I said that I signed the contract tonight, but the customer's entanglement psychology is still relatively heavy, and I want to see if there is a better choice."
Now the new housing developers give more preferential treatment, and we quickly set up a new housing team to achieve first-hand and second-hand linkage. "With the accumulation of rich experience, housing agents have a set of methods for how to summarize customer needs and recommend suitable products in a targeted manner.
The linkage of a second-hand and second-hand, the linkage of different links between the second-hand has been very common in the increasingly professional housing intermediary industry, with the help of an Internet housing trading platform like Shell, the maintenance broker, the buyer's broker, the seller's broker has become a specific role in the chain, and there is no longer a fundamental conflict of interest. Yang Juan said.
In November last year, the online signature data of Xinghui Cloud City reached 13 sets, setting a new high in transaction volume, and the transaction volume of our stores has also increased to a certain extent compared with 2022 throughout the year. Real estate is a policy market, from the relaxation of purchase restrictions at the end of last year, to the multi-faceted benefits of loans, provident funds, and floor area ratios, and then to the support of 'rent-one-buy-one' and 'buy-one-sell-one' not long ago. I believe that in March, Guangzhou will be able to usher in a real estate spring. ”