Social practice of Quyuan students during winter vacation - appreciate the beauty of lanterns and build beautyCommunity
As an important part of traditional Chinese folk culture, community lantern culture carries rich cultural connotations and national spirits. In order to enrich people's spiritual life, inherit history and culture, promote community exchanges, enhance the cultural identity of community residents, enhance the soft power of community culture, and stimulate residents' love and awareness of traditional culture, on February 8, 2024, under the guidance of teacher Ji Yuchao, the members of the social practice team of the School of Computer Science and Technology of Qufu Normal University launched an investigation and publicity activity in Zhuguang International Community, Xintai City, Tai'an City, Shandong Province.
Before promoting the lantern culture in the community, the team members first identified the target audience and the means of communication. In this activity, community residents, culture lovers, and student groups are all potential audiences of community lantern culture, and community cultural squares, schools, cultural centers and other places are effective communication channels to promote community lantern culture. Based on the characteristics of the target audience, the team members choose appropriate communication methods and channels in a targeted manner, such as holding community cultural festivals, lantern making competitions, and theme lectures, so as to stimulate the interest and participation of the audience and improve the publicity effect.
Formulating strategies and programmes for community lantern promotion is a key part of the campaign. In the process of formulating strategies, team members design specific publicity content and forms based on the actual situation, focusing on the communication of emotional resonance and cultural connotation. Secondly, the team members vividly presented the community lantern culture to the audience through various forms such as photography exhibitions, cultural performances, and sales of cultural peripheral products, arousing their emotional resonance and participation. In addition, the team members also integrated and used the new platform and community resources to carry out online and offline publicity activities to expand the influence of communication.
In the implementation stage of the activity, the team members strengthened the organization and coordination to ensure the smooth progress of the publicity activities. At the same time, the team members also attach importance to the evaluation and feedback of the publicity effect, through questionnaire surveys, community feedback, first-class reports, etc., to understand the feedback and opinions of the audience in a timely manner, so as to provide a basis for the improvement of the publicity work, so as to continuously improve the publicity effect.
Community lantern culture is one of the traditional Chinese folk cultures, with a long history and rich traditional characteristics. This practical activity aims to enrich the cultural life of the community, enhance the cohesion of the community, promote the harmonious culture of the community, shorten the distance between the residents of the community, and promote the harmonious development of the community. It is believed that under the leadership of the practice team members, more and more people will actively participate in community service.
Writer: Liu Yiqiao.
Technology empowers, work together to revitalize the township team.
Instructor: Ji Yuchao.