Every enterprise has a landmark event in each year, marking the new height created by the development of the enterprise.
The chronology changes, and the chapter is updated. On December 31, 2023, the 2023 memorabilia of Zhanchen was officially announced, and along the context of the memorabilia, the wonderful moments belonging to Zhanchen were frozen.
Among them, high-end brands continued to increase net in multiple categories, and the advantages of high-end brands amplified the value of a single user; Deep - deep cultivation of live broadcast, conference and other marketing channels, the popularity is off the charts; New - actively expand new categories, and continue to add color to home wood.
no.1
Multiple categories continued to increase netly, firmly sitting on the leading throne
For the furniture paint industry, 2023 is a year of "coexistence of opportunities and pressures, optimism and anxiety".
The adjustment of the industry continues to deepen, and the industry as a whole has entered the era of stock competition from the era of incremental development.
It is in such an extraordinary year that Zhanchen has made extraordinary achievements.
In 2023, with the concerted efforts of all Zhanchen people, the group has made great progress and good performance, achieved continuous growth in various categories, continued to lead, and the head coating company deserves its name.
Among them, the industrial paint business has entered the fast lane, and its performance has taken the lead, making a major breakthrough of strategic significance, with sales increasing by nearly 30%.
The furniture paint business is full of bright spots, in the unfavorable situation of the continuous decline in industry revenue, Zhanchen North Company, Zhuhai Company, Chengdu Company is still growing against the trend, and the results are beautiful, which is not easy.
In overseas markets, Zhanchen's performance is even more eye-catching. Under the premise of a sharp decline in the total market, the sales volume of Vietnam Zhanchen continued to grow in the second half of the year, twice as fast as the industry. In addition, Zhanchen Thailand has created a new speed of factory construction and opening.
Under the "two-wheel drive" of Vietnam Zhanchen + Thailand Zhanchen, Zhanchen will be able to provide better overseas services for foreign customers, and "China Zhanchen, World Zhanchen" will sing the coating industry.
According to the memorabilia, Xu Xiangnan, deputy secretary of the Party Committee of the China Light Industry Federation and chairman of the China Furniture Association, and other heavyweight association leaders in the industry will frequently visit the Puyang factory of Zhanchen New Materials in 2023.
The crowd of friends and celebrities gathered reflects the industry's trust and recognition of Zhanchen.
This year, Zhanchen showed vigorous commercial value, and its market competitiveness continued to improve.
no.2
The heat is hot, igniting the enthusiasm of the industry
In 2023, Zhanchen will stage a good show of "rabbit rapid progress" for the market, which has completely ignited the enthusiasm of the furniture paint market.
On March 31, 2023, Zhanchen New Material Classic Brand held a cloud investment conference with the theme of "Joining Zhanchen Classics and Enjoying the Feast of Wealth".
On June 26, 2023, the first cloud investment promotion conference for Zhanchen New Material Furniture Paint for the Greater East China region arrived as scheduled.
On August 28, 2023, the live broadcast event of Zhanchen Furniture Paint Great Northern Region (Qingdao Zhanchen, Puyang Zhanchen, Chengdu Zhanchen) was successfully held.
On December 18, 2023, Zhanchen Furniture Paint's live broadcast event for cloud investment promotion in South China and overseas (Vietnam, Thailand) was successfully held.
Zhanchen's "heat" in 2023 does not stop there. During the year, Zhanchen won many industry awards such as "2023 China Wooden Door and Custom Home Furnishing Industry Gold Medal Partner", "2023 China Home Furnishing Consumer Reputation List", "Outstanding Furniture Coating Brand", "2023 China Top 100 Custom Home Furnishing Brand Enterprises", "Preferred Wooden Door Coating", "2023 China Home Furnishing Industry Chain Power Brand", "2023 China Wood Industry High-quality Development Recommended Brand for Overseas Development" and many other industry awards.
In addition, Zhanchen's figure is also active in the "Thinking Change for Development, Innovation to Win the Future" Industry Innovation and Development Forum, the 51st China (Guangzhou) International Furniture Fair of CIFF, "Design Shanghai", the 21st China International Coatings Exhibition, the 2023 Changsha International Green Intelligent Construction and Building Industrialization Expo, the first Nankang Furniture Green ** Chain (Accessories) Exhibition, 2023 Global Legal and Sustainable Wood Industry Summit Forum (GLSTF) and other high-standard and large-scale industry events.
This year, Zhanchen is in full swing, has made greater historic achievements, and ushered in historic changes in development.
no.3
"Innovation + design" opens up a new situation
Under the trend of centralized market share of furniture paint, fierce brand competition, fierce competition, and large-scale development of production areas, Zhanchen will actively plan in 2033, deeply cultivate "innovation + design", and successfully open up the situation.
This year, Zhanchen continued to provide a variety of coating ideas, with stable quality, detail control and excellent color effects, to bring more design inspiration to home products, so as to truly win the love of consumers.
On February 22, Zhanchen New Materials and Raul jointly launched the 2023 home wood trend color.
On March 30th, Zhanchen adhesive EVA hot melt adhesive, PUR hot melt adhesive and water-based adhesive products were all launched, marking the official large-scale sales of Zhanchen adhesive products.
From June 8th to 11th, Asia's authoritative design event "Design Shanghai" was successfully held at the Shanghai World Expo Exhibition and Convention Center. As the only representative of the domestic wood coating industry, Zhanchen New Materials and German Raul Color jointly participated in the exhibition.
Innovation" and "design" have made Zhanchen's concept of "committed to customer success" more concrete.
It is reported that at the 2023 Sunon Global Partner Conference, Zhanchen was awarded the "20-year Excellent Partner" by Sunon and once again won the honor of "Strategic Partner".
In 2024, Zhanchen has been intensively laid out to meet the challenges of the new year:
Soon after the beginning of the year, the 32-color fashion trend color card of "multiple color selection, multiple application scenarios, and real coating process" was grandly launched.
It is reported that the color card draws on the current popular technology and design trends, from the piano grille to the gaming room, from the clamp design to the S arc, from the antique color to the French cream style, showing Zhanchen's original intention of creating a dream space with color.
On January 1, Chen Bing, chairman of Zhanchen Group, delivered a New Year's speech with the theme of "Integrity and Innovation, Digging Potential, and Creating Breakthroughs", pointing out the direction for the operation in 2024.
Chairman Chen Bing said that according to the company's development plan, in 2024, Zhanchen will carry out various tasks in the New Year under the guidance of "keeping integrity and innovation, digging deep potential, and creating breakthroughs together".
Under these three guidelines, in the new year, Zhanchen will focus on innovation and breakthroughs in ten aspects:
Brand building to the downstream and terminal extension, the old business innovation and tap the potential, the new track continues to pressure investment, strategic customers are the focus of development, build a strategic alliance of the first chain, key breakthroughs in core technology, accelerate investment in domestic substitution of industrial paint, upgrade the cost of fine management, improve the organization and management mode and human efficiency, continue to improve, and continue to advocate executives to expand their horizons.
Facing the opportunity to attack in an all-round way, although risks and opportunities coexist, Zhanchen, who quickly recognizes changes and adapts, will not disappoint.
With a clear policy, a clear path and specific goals, in 2024, let us work together with Zhanchen to forge ahead on a new journey for the 30th anniversary.