At the beginning, we will forge ahead and start again. On the eve of the Spring Festival in the Year of the Dragon, a well-prepared dealer meeting announced that Bauhinia officially sounded the clarion call for this year's charge.
On January 11, the 2024 Bauhinia Architectural Coatings Division Dealer Signing Meeting with the theme of "Consolidating the Foundation and Transforming Together" was held in Huaihua, Hunan.
Ye Jun, CEO of Yip Group, Feng Bingguang, Co-President of Bauhinia New Materials Group, Xie Zhongcai, Vice President of Bauhinia New Materials Group, and more than 300 Bauhinia dealer representatives and industry leaders from all over the country gathered together to witness Bauhinia set sail again and write a new chapter.
The specially set up display area in the venue exhibited a series of Bauhinia products, and the style and charm of Bauhinia were fully revealed, attracting many participants to visit and check in.
no.1
Learn from the past and know the future, set sail again
Looking back on 2023, the paint industry has fallen into unprecedented changes and unpredictable circumstances, but Bauhinia has been fearless and fearless, thriving, and blooming in adversity.
Mr. Yip Jun, Chief Executive Officer of Yip Group, first addressed the conference. He said that the general environment in recent years has been relatively turbulent, and factors such as the downturn in real estate and the acceleration of urban construction have made market opportunities and challenges coexist. As a national brand with a history of more than 40 years, Bauhinia has a stable, orderly and long-term development plan and policy, which can bring good development opportunities to partners, which is not something that every enterprise can do.
Ye Jun pointed out that Bauhinia has three powers: the power of backing, the power of the brand, and the power of the team, and he hopes that Ye's Chemical and Bauhinia can become everyone's reassurance in turbulent times, so that every Bauhinia person is full of confidence, and everyone will jointly support the future development path of the brand.
Subsequently, Feng Bingguang, co-president of Bauhinia New Materials Group, delivered a speech. He said that Bauhinia has gone through an extraordinary 2023 from the wind and rain, the brand influence has been increasing day by day, winning a number of awards, the proportion of strong dealers has increased significantly, the number of retail stores has increased by 65% year-on-year, and the sales of Bauhinia BCG Art have increased significantly.
Challenges and opportunities coexist in the industry, but in the future, Bauhinia will continue to struggle, continue to reform, be brave in innovation, and run towards its own broad world in the unknown future.
Feng Bingguang also revealed the next three years of Bauhinia architectural coatings planning at the meeting: architectural coatings as a rising star, will be the key development of Bauhinia business units, the group will invest a lot of money to accelerate the development of construction coatings, enhance the innovation of the first chain, promote research and development capabilities, and double the number of stores, it is expected that in 2026, the coverage rate of city-level outlets will reach 90%, 75% at the county level, and 40% at the township level.
Xie Zhongcai, vice president of Bauhinia New Materials Group and general manager of the architectural coatings division, gave a speech on the theme of "working together and being pragmatic", he pointed out that "continuous change" has become the constant normal state of today's world, "economic uncertainty" has become the normal state of future economic development, and "more than involution" has become the normal state of competition for brand survival.
In the past two years, in the face of the involution of the industry, Bauhinia has been "stable", no internal injury, has a long-term brand precipitation, stable sales channels, strict regional and product protection mechanism, the store image has been upgraded to the high-end of the industry, and through women's football cooperation, participation in exhibitions, etc., a solid brand development has been taken.
In 2024, Bauhinia will usher in the opportunity of transformation, and will work with regional high-quality customers to seize market channel share, user reputation, and more users.
no.2
Write a new chapter in the future
Successfully set sail with the vigor of 2024, write a new chapter, and create new brilliance.
In order to help dealers better develop the market, the meeting also held an online order system online ceremony, Bauhinia online order system will be officially put into use in the terminal, it is understood that the system can shorten the distance between consumers and dealers, help dealers reduce labor service costs, improve service efficiency, and be of great benefit to dealers.
On the sidelines of the meeting, "Painting New Vision" also interviewed Feng Bingguang, co-president of Bauhinia New Materials Group, and Xie Zhongcai, vice president of Bauhinia New Materials Group, so please pay attention to follow-up reports.
The trend of the times is constantly reversing, and the market is constantly changing. Whoever can grasp the trend will win the future. In the past two years, Bauhinia has focused on consumer demand and market changes, sought change in stability, moved forward steadily, and made bold innovations.
At the beginning of 2023, Bauhinia renewed its logo and store image, and reached a strategic cooperation with the French Meisi and Lanxiaoyu Soft Decoration School, opening a new journey for the brand with a new image.
In the past year, Bauhinia has held regional marketing meetings across the country, and the "Jing" selection training has traveled to dozens of cities to empower terminals; Appeared at exhibitions such as Guangzhou Construction Expo and Shanghai Tu Expo, and launched the investment promotion policy of "signing a contract to send luxury cars", and attracted many customers to seek cooperation opportunities with a confident attitude.
In the middle of the year, Bauhinia reached a strategic cooperation with the Chinese national women's football team to cheer for the Chinese national women's football team to compete in the World Cup and the Asian Games.
Not long ago, the Bauhinia Title High-speed Rail Special Train officially departed from Chengdu East Railway Station, opening a new journey of the brand with "China speed", showing excellent brand strength and determination to develop and break through, which is no different from the spirit conveyed at today's meeting.
2024 is a new starting point for Bauhinia. It will seize opportunities, transform and improve, build momentum and empower, meet challenges, embrace changes, and continue to innovate.
In the post-epidemic era, the market environment is constantly upgrading and changing, Bauhinia will always adhere to the enterprise spirit of "concentrate on paint, heart on people", adhere to the brand positioning of "high-performance performance achieves healthy life", and consolidate the foundation with the development tone of seeking progress while maintaining stability, work together to transform, and build a road of high-quality development with partners.