On January 16, the Douyin live broadcast of Yang Zi and Huang Shengyi set off an uproar! This is not just an ordinary celebrity delivery activity, but also an intricate drama, the scenes in the entertainment industry are wonderful, but there are countless mysteries hidden behind it. Follow me as I unveil this entertainment feast and discover the truth and the story behind it.
From the insider disclosure of Ms. Wang, the person in charge of a bacon brand, we learned how she had a dream and invited this celebrity couple to carry out a live broadcast with goods. Activities are clearly written in the contract, and bacon products with a total value of up to 1.7 million yuan are prepared. However, the unexpected result was that a single order was sold, but it was not in the same frame as the star, which was unexpected. More than 60 merchants collectively defended their rights, claiming to have paid more than 30 million yuan in live broadcast service fees, and the sales volume did not reach the bottom line stipulated in the contract, and the relevant companies refused to refund them. For a time, the entertainment industry fell into the quagmire of contract disputes.
As of January 26, the ** in charge of the case revealed that the case is under intense investigation, which makes the whole incident even more confusing and has attracted widespread attention.
On January 25, Huang Shengyi's studio issued a statement to clarify the live broadcast of the day. emphasized that the two celebrities were invited, only as guests, and did not make any form of investment authorization and quantity commitment. They strictly follow the content of the contract, including the duration of the live broadcast and the promotion of designated products. This response strongly defended the two stars, however, the ** turmoil did not subside.
The mystery behind the protection of merchants' rights.
The merchants' actions to defend their rights have raised more questions. Why do they expect so much from live stream sales? Is the celebrity effect overestimated, or is there other unknown inside information? Is this live streaming turmoil just a commercial dispute, or a huge risk exposure in the live streaming industry? These issues have become the focus of public attention.
A statement from Huang Shengyi's studio.
However, there seems to be more information in Huang Shengyi's studio's statement that is worth digging into. They made it clear that the two celebrities did not make any form of investment authorization and quantity guarantee, but only participated in the promotion as guests. Does this mean that the merchant's accusations are misleading? Or is there some gray area in the norms and contract settings of the entire live streaming industry?
Ms. Wang's expectations and gaps.
It is worth noting that there is a huge gap between Ms. Wang's expectations and actual sales, which is the person in charge of the bacon brand. She did not hesitate to prepare bacon products with a total value of 1.7 million yuan, but in the end, she made an order and failed to take a photo with the star in the same frame. Is this a business error, or is there something else behind the drama behind it? Behind business activities, there are often more hidden secrets.
*Intervention: The case is complex.
On January 26, ** told the Red Star Capital Bureau that the case had been accepted and was under intense investigation. The whole incident is becoming more and more confusing, and the dust is unsettled. **'s intervention, will it be able to uncover the truth of this celebrity goods turmoil? The development of the case will become the focus of attention in the entertainment industry and the business community.
Thoughts on celebrities bringing goods.
Behind this celebrity delivery turmoil, it is worth thinking deeply about the issue of celebrity delivery mode. How influential are celebrities? Are merchant expectations for live streaming sales reasonable? Does the live streaming industry need stricter regulations and constraints? This business model, which is full of variables, allows us to see the more complex side of business.
The unsolved mystery of the entertainment industry.
In this suspenseful entertainment feast, we witnessed the emergence of unsolved mysteries. The doubts of the merchants, the response of the star studio, the expectations and gaps of the bacon brand, and the intervention of **, all constitute a confusing picture. In the coming days, the unsolved mysteries of the entertainment industry may be revealed one by one, and they may become classic cases in the industry.
Stay tuned for the next episode.
The entertainment industry will always be a place full of mystery and suspense. And this celebrity bringing goods turmoil shows the excitement and contradictions of the entertainment industry to the fullest. Stay tuned for the next episode, where we'll continue to reveal the next scenes of this entertaining feast and see who will be the protagonist of the story, and what twists and turns there will be.