With the vigorous development of tourism, the management of scenic spots has received increasing attention. In order to improve the visitor experience, optimize operational efficiency and enhance market competitiveness, many scenic spots have begun to introduce the concept of quantitative production. Quantitative production, in short, is the process of quantitative evaluation and management of various elements in the scenic area through data collection and analysis.
In the practice of quantitative production of scenic spots, the following aspects are usually involved:
1.Passenger flow monitoring: Through the installation of counters, the use of intelligent analysis systems and other technical means, the number of tourists entering and leaving the scenic spot is monitored in real time, so that managers can effectively guide peak hours, avoid congestion, and provide data support for future planning.
2.Tourist satisfaction survey: Conduct satisfaction surveys on tourists regularly or irregularly to understand their evaluations and suggestions on the services, facilities, and environment of scenic spots. This data can help managers identify problems and make timely improvements.
3.Resource utilization efficiency analysis: Analyze the resources in the scenic area, such as energy consumption, water resource utilization, garbage disposal, etc., to ensure the efficient use of resources and reduce environmental pollution.
4.Service process optimization: Through quantitative analysis of service processes, such as ticketing, tour guide commentary, rest area services, etc., find out the bottlenecks, optimize the service process, and improve service quality and efficiency.
5.Economic benefit evaluation: Quantitative evaluation of economic activities such as ticket sales, commodity retail, and catering services in scenic spots, analyze the income structure, formulate reasonable strategies, and improve economic benefits.
6.Safety management: Through the monitoring system, emergency plan drills, etc., the safety status of the scenic spot is quantitatively evaluated to ensure the personal safety of tourists.
7.Marketing strategy: Use big data to analyze tourists' best places, consumption habits and other information, and formulate more accurate marketing strategies to attract more tourists.
8.Cultural heritage protection: Quantitative assessment of the cultural heritage in the scenic area, and the formulation of scientific protection and maintenance plans to ensure the long-term preservation of cultural heritage.
The core of quantitative production lies in data, which requires scenic spot managers not only to have traditional management knowledge, but also to know how to collect, analyze and use data. With the development of information technology, more and more scenic spots have begun to adopt intelligent management systems, which collect and analyze data through integrated software platforms, so as to make decisions and manage more scientifically.
In short, the quantitative production of scenic spots is a systematic project, which involves all aspects of the operation of scenic spots, and helps scenic spots achieve sustainable development, improve the overall experience of tourists through data-driven methods, and ultimately achieve the purpose of enhancing the competitiveness of scenic spots.