As a representative enterprise of China's export cross-border e-commerce, SHEIN has successfully laid a global development path with its own characteristics after ten years of tempering on the high-speed road to the sea. In the process of moving to the top of the global industrial value chain, SHEIN deeply understands the importance of increasing investment in China. Today, this company is actively empowering many small and medium-sized business groups with the vision of going overseas with its own successful experience and methods, helping them to embark on the high-speed channel to the international market.
Under the platform strategy, in the process of integrating the first chain and helping industrial upgrading, SHEIN also feeds back the talent development and training of the industry, and drives the employment and development of a large number of upstream and downstream industries such as domestic exports, manufacturing, warehousing and logistics, transportation, and millions of upstream and downstream personnel.
In Guangzhou, Foshan, Jiangmen, Zhaoqing and other places, SHEIN has built a series of intelligent chain systems, forming a domestic centered and brain-centered smart chain system, supplemented by other local areas as a global industrial layout. In addition to Zengcheng's 10 billion ** base, the Xiyin Bay District Western Smart Industrial Park in Zhaoqing New Area is one of SHEIN's key projects. The western wisdom industrial park of Shein Bay Area plans to build a smart park integrating intelligent sorting center, order distribution center and intelligent manufacturing factory, with a planned total investment of 3.5 billion yuan and a total land area of about 680 acres, and the project is expected to achieve an annual output value of 3.5 billion yuan and complete the export volume of 3.5 billion yuan after the project is completed, which will effectively drive employment and promote income generation.
As more and more sellers set their sights on the overseas market, SHEIN, which has insight into this demand, provides sellers with a "menu-style" option to expand the global market and drive more domestic industrial upgrading.
For small and medium-sized sellers who have no experience in sales and operation of overseas third-party platforms, the SHEIN platform model provides agency operation services, so that these sellers can focus on the product links they are good at, and leave complex links such as product operation, warehousing, logistics, customer service, and after-sales service to SHEIN's professional team. For brands with independent operation experience, sellers can carry out independent operations including independent management selection, listing, market strategy, sales, inventory, logistics, etc., and SHEIN empowers the further development and growth of the brand through the resources of the platform and brand building experience, and helps expand its brand influence and popularity.
In May 2023, SHEIN launched the "Gravity" Million Seller Program to help 10,000 merchants around the world, including China, with annual sales exceeding one million US dollars and 100,000 small and medium-sized merchants reaching annual sales of $100,000 in the next three years.
With the vigorous development and further deepening of the platform strategy, SHEIN will also drive more industrial upgrading. It is understood that SHEIN will go deep into the industrial belt and carry out the national 500-city industrial belt plan. While helping the industry to bring up cross-border e-commerce to go to sea, it can also help more industries to upgrade the digital flexible chain chain and realize production according to the needs of the market and users, which can not only reduce waste, but also help the long-term development of the industry and improve market competitiveness.
Through the platform model, SHEIN can not only copy the flexible chain model that it is good at to more industries, but also help related industries, brands and merchants expand the global market. With its innovative business model and the core advantages accumulated in technology, systems and brands, SHEIN is leading the entire domestic industry to climb to both ends of the "smile curve" of the global industrial chain, and gradually become the rule-maker and trend leader of the fashion industry.