The latest ranking of the Japanese mobile phone market Domestic brands are overthrown, and the top spot is difficult to shake!
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The latest ranking of the Japanese mobile phone market: domestic brands"Annihilation", the leading position is difficult to shake.
In recent years, due to the increasingly fierce competition in China's mobile phone market, domestic mobile phone manufacturers have set their sights on overseas markets, hoping to expand their brand influence and seize the international market. Japan, the world's third-largest mobile market, has always been the target market for domestic mobile phone manufacturers. However, although Huawei, Xiaomi, OPPO, vivo and other domestic machines have performed very well in the Japanese market, but the recent adjustment of the Japanese market has made domestic machines"All hands are lost", the market performance is not ideal.
According to the latest rankings, Apple came in with 53With a market share of 3%, it ranks first in Japan, which is difficult to shake; In second place is Sharp, a local Japanese mobile phone maker, accounting for 128% market share; Japan's Fujitsu ranks third, and domestic mobile phone manufacturers are almost wiped out, why are domestic manufacturers struggling in Japan? In this case, why are domestic mobile phone manufacturers struggling in Japan?
First of all, the Japanese market is very protective of domestic brands, and some foreign brands are excluded. Local brands such as Sharp, Fujitsu, Kyocera, and Sony dominate the mobile phone market in Japan. These brands have a long history in Japan and have a great brand influence. In order for domestic mobile phones to gain a firm foothold in Japan, they must first overcome this cultural and psychological barrier in order to win the trust and recognition of local consumers.
Secondly, in the Japanese market, there is a big difference between the mobile phone consumer group and the domestic market. Japanese consumers pay more attention to the quality and functionality of their mobile phones, and they pay more attention to the details and design of mobile phones. However, at present, the positioning and promotion strategy of domestic mobile phone brands in the Japanese market are relatively simple, often only focusing on cost performance and cost performance, and relatively little investment in quality and function. As a result, it is difficult for domestic mobile phones to meet the needs and preferences of local Japanese consumers, and it is difficult to obtain a stable user base.
In addition, in the Japanese market, domestic mobile phones also have shortcomings in channel division. In the Japanese market, channel layout is very important, and domestic mobile phone manufacturers are still relatively weak in this field. In Japan, due to the particularity of sales channels, it is necessary to establish a wide range of cooperation networks and establish a wide range of cooperative relations, which has brought great challenges to domestic mobile phone manufacturers. In addition, Japan's after-sales service is also very important, and the service system and level of domestic mobile phones in this field need to be improved.
In addition, domestic mobile phones also face some other problems in the Japanese market. For example, the brand recognition and influence of domestic mobile phones need to be strengthened; In terms of product innovation and technology research, it is still necessary to increase investment and strengthen strength; In terms of chain management and production cost control, it needs to be further improved and strengthened.
All in all, Japanese domestic mobile phones"Downturn"It is no accident that this has a lot to do with the market environment, consumer demand and distribution of sales channels. In order to succeed in the Japanese market, domestic mobile phone companies must comprehensively improve their strength and capabilities in brand building, product research and development, sales channel layout, after-sales service, etc., and continue to improve their competitiveness and market share. At the same time, it is necessary to have an in-depth understanding of the characteristics of the local market and consumer needs, and formulate more accurate marketing strategies and plans, so as to gain greater development space in the Japanese market.
In addition, domestic mobile phone manufacturers must be patient and persistent in order to enter the Japanese market. The Japanese market is very competitive, and domestic brands occupy a large advantage and have a high market share. If enterprises want to succeed in this market, they must continue to increase resource investment, strengthen team building, improve service levels, and constantly improve their strength. Only in this way can we succeed and grow in the Japanese market for a long time.