The reshuffle of the Japanese mobile phone market is defeated by domestic brands, and Apple has become the biggest winner?
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DetailsJapan Mobile** Market Changes: Local Manufacturers"No name on the list", Apple became the biggest winner?
Due to the increasing competition in the smartphone market, major players are trying to increase their market share globally. China has the world's largest smartphone market, and local brands such as Huawei, Xiaomi, OPPO, Vivo, have established themselves around the world. But why is it that when they expand abroad, it is difficult to open up the situation in the Japanese market?
In the market share ranking of the Japanese mobile phone market some time ago, no local manufacturer appeared, and Apple's iPhone came in with 47With a market share of 8%, Japan is the biggest winner; Most of the rest are domestic Japanese phone manufacturers like Sony and Kyocera, so why would Japanese manufacturers lose out?
First of all, Japan's mobile** market is very mature and full of competition. Customers in Japan are demanding more and better from mobile**. Therefore, those foreign brands that want to gain a foothold in this market must be innovative, high-quality, and meet the needs of local consumers. However, the sales of domestic mobile phones in Japan are not satisfactory. On the one hand, the domestic mobile phone brand image has not yet been established, resulting in low consumer trust; However, domestic brand mobile phones in Japan are lagging behind in terms of sales strategy and channel layout, and it is difficult to reach the consumer group in the real sense.
However, this is not to say that there is no possibility of a breakthrough in domestic mobile phones in Japan. In fact, with the integration of the global economy and the rapid development of the Internet, Japanese customers are gradually embracing foreign brands. In addition, although Japan's mobile** market is maturing, there are still many unmet needs. If domestic mobile phones can develop products that meet the needs of local users with this goal, they will be able to gain a place in Japan.
So, how can domestic mobile phones open up the situation in Japan? First of all, the domestic mobile ** should strengthen the establishment of the brand and quality control, and enhance the brand's recognition and reputation. To do this, we can start from several aspects such as advertising, improving product quality, and strengthening after-sales service. Secondly, domestic mobile phone manufacturers should have a deep understanding of Japanese culture and consumption customs, and develop products suitable for local consumers. For example, in order to meet the needs of Japanese consumers in photography, games, etc., different and competitive products have been developed. In addition, domestic mobile phone manufacturers should also increase cooperation with local channel dealers and retailers, expand their own marketing channels, and strive for more customers. At the same time, through close contact with local enterprises, enterprises can better grasp the market development trend and consumer demand, so as to make timely adjustments to the company's product strategy and marketing strategy.
In addition, in order to achieve a greater competitive advantage in Japan, it is necessary to start with the following points: Strengthen product innovation: Develop leading products with innovative capabilities. Optimize User Experience: Improve user experience. Strengthen localized operations: In terms of marketing and customer service, pay more attention to localized operations, have an in-depth understanding of localized culture and consumption habits, and provide products and services suitable for localization to meet the needs of local consumers. At the same time, we will also carry out long-term cooperation with the local market.
All in all, although there are many challenges for domestic mobile phones in the Japanese market, there are still many opportunities. In order to make a breakthrough in Japan, it is necessary to study the needs and cultural characteristics of the local market, and formulate products and services that meet the needs of customers according to their needs. Strengthen brand building, strengthen quality management, enhance innovation ability, and strengthen other operation management. Only in this way can local brands have a greater market share and loyal customer base in Japan.