The automotive industry has brought about changes in the mobility market, and what is Bosch doing to meet the huge challenges and opportunities brought by the market?
On January 29, 2024, Bosch held a conference in Guangde, Anhui ProvinceShaping a new era of intelligent mobility"As the themeThe 9th Smart Mobility Innovation Experience Day。During the event, the members of the board of directors of Bosch Intelligent Mobility Group China made a collective appearance and bringedA number of local innovative products for future electrification and intelligent travel, including vehicle motion intelligent control system, parking software solutions, independent thermal management system and electric drive system, etc.
Bosch Smart Mobility Group.
The members of the board of directors in China made a collective appearance.
In order to respond to the great challenges and opportunities brought by the market, Bosch has reorganized its Automotive & Transportation Technology business as a result of the tremendous changes in the automotive industry and the mobility marketBosch Smart Mobility Group. ”。The new business unit and branch structure includes: e-bike systems, electric drive systems, intelligent mobility after-sales, automotive electronics, power systems, intelligent vehicle motion control systems, intelligent driving and control systems, Bosch Engineering (including commercial vehicles and off-highway systems, Keguangrui Engineering Technology), ETAS, two-wheelers and sports vehicles, vehicle platforms and services, and vehicle software services.
Bosch Smart Mobility Group.
Mr. Wang Weiliang, President of the Board of Directors of China.
At the same time,The Board of Directors of Bosch Smart Mobility Group China was officially establishedto coordinate and manage the relevant business units and teams in China. The Bosch Smart Mobility Group currently has more than 35,000 employees and 24 production sites in China, with sales of more than 100 billion yuan. Wang Weiliang, President of the Board of Directors of Bosch Intelligent Mobility Group China, said, "Bosch will further take root in China and help China's automotive industry create a new era of intelligent mobility with innovative and intelligent solutions and services." ”
The first attempt to corporatize the operation of the automobile business
For the first time as a company with a history of 138 years, BoschOperate the automotive business as a corporation。Such structural changes are bound to further improve the speed of business innovation, product development and customer service response, and also bring better service to customers. In addition, as customers pay more and more attention to the needs of consumers, Bosch has found that these needs need to be further integrated by various business units, from the original business to the current business integration, which is especially important in today's intelligent and electrified world. The establishment of the China Board of Directors also means that Bosch will have more localized decision-making capabilities, so as to respond more quickly to the needs of local customers and empower China to grow from big to strong.
As the first company to propose that automobiles will be electrified and intelligent, Bosch believes that this direction will not change, but the details may change in the process of technological development, and the purpose and task of establishing Bosch Intelligent Mobility Group is to quickly adapt to changes in technology or market. In this process, how to adapt to changes in technical details and technical capabilities will become the key.
More attention in the future
Intelligent, export and global layout
In 2023, the production and sales of automobiles will exceed 30 million units for the first time, and according to the China Association of Automobile Manufacturers, the growth rate of China's auto market in 2024 should be around 3%. Bosch believes that Chinese automakers will further develop their efforts in overseas markets, and the growth rate is expected to reach 10%, or 5.5 million units. Wang Weiliang, President of the Board of Directors of Bosch Intelligent Mobility Group China, believes that China's auto market will maintain a steady growth trend for a long timeIn the future, more attention needs to be paid to intelligence, export and global layout
As we all know, China's auto industry "volume" technology, "volume" service, and even "volume" to overseas markets, which is bound to put forward more requirements for the first business owners of car companies. As early as the beginning of this year, Bosch received the demand from major car companies to reduce costs, and while expressing respect and understanding, Bosch also believes that any company needs to maintain normal and sustainable revenue and profits to ensure continuous investment in research and development expenses and ensure the healthy operation of the company. This applies not only to companies like Bosch, but also to car companies. Bosch hopes to provide new technologies for car companies, so that end consumers can have more, stronger and better experiences, and avoid just lowering everyone's living space through the first war.
Reinventing the software-defined vehicle
From the perspective of energy supply, for a long time to come, the automotive industry will have a variety of supply forms coexisting, including batteries, natural gas, diesel, gasoline, various hybrid and hydrogen energy. However, each form of resupply may not be the best choice in every scenario, depending on the context in which it will be used. To this end, Bosch considers and studies the various paths in a very comprehensive way to see how they evolve, which is very important to ensure the long-term success of the business. For Bosch, it is equally important to deepen the cultivation of intelligent systems, including intelligent cockpit, intelligent driving, and intelligent chassis, and they will bring the ultimate experience brought by cross-domain integration. Bosch will reinvent the software-defined vehicle so that end users can experience the driving experience of the software-defined vehicle.
At the event, Bosch Smart Mobility Group unveiled a number of local innovative technologies and solutions for the future of intelligent electrification (the following are just some of the demonstrations).
Intelligent Cornering Assist System for New Energy Vehicles
According to the characteristics of new energy vehicles, using sensor signals such as wheel speed, yaw angle velocity and acceleration, the intelligent turning assistance system ITAS applies braking and driving force in different directions to the four wheels through precise algorithms, so that the vehicle generates a yaw that is conducive to the driver's steering in the desired direction, thereby reducing the turning radius.
Based on the MPC3 EVOBosch single-camera solution (public road).
Based on the EVO version of Bosch's third-generation multifunctional camera, the single-camera solution can be realized, including traffic jam assist, integrated cruise assist, adaptive cruise control and other functions.
Longer target detection range (up to 190 m).
Longer lane line detection distance (up to 150 m).
Adaptive cruise control supports comfortable braking at stationary targets (up to 100 kph).
Stable cornering control with 50 kph through a 50 m radius corner.
Intelligent decoupling braking system 20
The Intelligent Decoupling Braking System is a decoupled hydraulic braking product with excellent NVH performance, pedal feel adjustment and efficient braking energy**. With standard ESP, it can meet the redundant backup requirements of high-level autonomous driving.
Machine learning-basedPrecise positioning of side obstacles
AI-driven, more detectable capabilities.
The position of side obstacles is detected more accurately, so as to improve the release rate of parking spaces and reduce the false release rate.
The height detection of side obstacles is more accurate, and the parking position of vehicles in horizontal parking spaces is more accurate.
Parking spaces were released earlier.
Obstacle height recognition based on machine learning
Based on the artificial intelligence method, the height of obstacles built by the system can be classified more accurately.
Up to 3 from obstacles5m3.5m, the height can be recognized, and the alarm can be triggered earlier to avoid collision.
Reduces false alarms for low obstacles (e.g., speed bumps, limit blocks).
High obstacle (e.g. wall, car, person) recognition, support vehicle speed up to 7 kph
Low-speed emergency braking:Corner radar and ultrasonic sensor fusion scheme
Through the fusion of angle radar and ultrasonic sensors, the braking system is activated during low-speed driving or parking, avoiding collisions with rear-facing stationary objects and moving objects (supporting low-speed moving pedestrians), and providing a more reliable low-speed emergency braking function.
Based on the sixth-generation millimeter-wave radarPoint cloud and target inspection
SoC chips and 3D waveguide antenna technology with the latest RFCMOS technology.
Based on AI-based target classification and road edge classification, it still maintains strong reliability at high speeds.
Bosch's sixth-generation millimeter radar provides longer-range, higher-resolution recognition performance and better detection of low-reflection objects, such as two-wheeled vehicles
Conclusion
It can be seen that Bosch is ready for the future, from organization and operations to technology to products!