As a global developer growth platform, Chuanshanjia took the lead in launching Gromore, a third-party aggregation and monetization platform, in 2021 to provide app developers with the ultimate and efficient traffic monetization experience. After three years of accumulation, Chuanshanjia once again leveraged its technological and data advantages to launch the first intelligent and fully automatic traffic hosting optimization tool in the app monetization track, Gromore Smart Butler. Driven by the underlying data capabilities and using powerful model algorithms, it assists developers in realizing intelligent and automated traffic management and improving monetization revenue.
At the technical level, Gromore Smart Manager has formed a leading advantage in two aspects: automatic optimization of waterfall flow and PV granularity user value estimation. Based on real-time monetization revenue data, Gromore Smart Manager can automatically adjust the waterfall price. At the same time, Smart Manager can also estimate the user's value at PV granularity, and tailor a set of waterfall pricing solutions for each user according to their estimated value, ensuring that sufficient bidding can be achieved within the limited time-consuming requirements and hierarchical range.
In terms of usage, Gromore Smart Butler lowers the threshold for developers to use it in a minimalist way. All tuning operations can be completed by the system with just one click in the background, which greatly reduces the workload and difficulty of developers, reduces the learning and understanding cost of waterfall configuration, and easily improves monetization revenue. During the open beta period, Smart Manager helped many developers increase their comprehensive income, and the ARPU value increased by 5%-15%.
In the future, Gromore Smart Manager will continue to lead the industry trend of intelligent and automated app monetization, continuously polish the existing traffic hosting and optimization capabilities, continue to improve the strategy system in different scenarios, and explore more extreme monetization space for developers.