The year 1954 is enough to "make a mark" in the history of global film development and television development. On New Year's Day that year, families across the United States with color televisions could receive such images at home — a parade of rose carts, in color; Also that year, for the first time, more than half of all the movies released in theaters across the United States were released.
It can be said that it was a year when the theater and the family were injected with color together. But I don't want to think about how film and television have become the "antidote to three poisons" for each other, and I don't want to dwell on how the two go hand in hand in competition until they converge in the consensus of "cooperation is mutually beneficial".
It's just emotion and surprise, and the look back of history is often unexpected – at this moment, I have just finished the experience of the 2023 FIRST Surprise Film Festival. The deepest impression is that the organizer and Hisense TV used 56 selected movie posters, and jointly built a joint imaging corridor about 20 meters long.
Walking through this place is like walking through the thick cross-section of the era and strolling through the colorful jungle of light and shadow. The more I walked, the more I felt how fortunate I felt that today, 70 years later, on this land at my doorstep, driven by the blossoming of Chinese films and the continuous climbing of image technology, I can personally feel the shadow of art and technology, and deeply experience the combination of film and television.
The development of television has made movies truly enter the family.
The development of Chinese film art and television display technology is, to a large extent, at the same frequency. An interesting statistic: from 1986 to 1995, China's television penetration rate rose from less than 15 percent to more than 110 percent in urban areas and nearly 90 percent in rural areas. Also in 1995, CCTV-6 movie channel began its official trial broadcast.
When a movie begins to be shown on TV, this is not only the differentiation of art form and communication media, but also the beginning of the integration of film art and television technology - * The underlying logic of the TV station to start the "TV movie" project is to explore the way to combine the characteristics of film and television media: to give the film a new communication carrier, so that TV can obtain higher artistic value. Since then, Chinese films have taken the "first step" into the family.
After nearly 30 years of promotion and development, today, TV viewing has become a normalized and indispensable family scene. But even if I understand this,When I came to the FIRST Surprise Film Festival,Feel the deep combination of Hisense TV and excellent movies"Beyond surprises",I still can't help but sigh——Movie,It is being re-empowered by a new round of image technology。
1.Let the film transcend the constraints of the environment.
Anyone who has watched a movie at home may have experienced that the previous TV was easily disturbed by light, and if you want to avoid reflection and whiteness, you must "pull the curtains". But once someone is doing housework, reading books and newspapers at this time, it is very inconvenient. And this time,I saw from Hisense TV the possibility that the movie is really "integrated into daily life":The sun is not small on the day of the film festival,But although the perspective has been changing when I walk through the corridor,But the clarity of the poster on the TV、There is no huge deviation in color,There is no sign of reflection and whitening。 This means that the reliance on low-light for cinematic presentation** may be a thing of the past.
2.Let the threshold for viewing configuration be lower.
Lightweight hardware,Heavyweight effect"is the second surprise that Hisense TV brought me。 For many movie enthusiasts, if they want to experience the ultimate viewing at home, they usually need to organize their own NAS, and all the configurations such as ** equipment and audio do not require a large investment. But now, with just one TV, I can easily achieve a professional-level audio-visual experience: in terms of picture quality, even if I am three or four meters away, I can still clearly see the hair of the characters and the gilded details of the poster font on the TV; In terms of auditory experience, while I am constantly changing positions, the sound effect is like "chasing me", and the three-dimensional sense and surround sense are also excellent.
3.Make your film tailor-made.
Anyone who knows the film knows that the creation of "atmosphere" is an important part of the production process, and color temperature, tone, saturation, etc. have a direct impact on the presentation of content. Therefore, each TV at the exhibition site on that day was matched with the best mode according to the different posters and videos. But I later learned that they weren't tuned by professionals, but were automatically optimized to match ...... when the content type was detectedFor the vast majority of users who don't know how to adjust parameters, this "tailor-made" adaptive image quality adjustment is undoubtedly the best solution.
I was amazed by the height of the development of contemporary imaging technology, and also by the depth of the integration of contemporary film art and television technology. From letting movies go out of the theater and into the family, to integrating movie watching into daily life and simplifying the complex, this is not only a reality, but also an inevitable development. I thought of a sentence I read not long ago: The era of large-screen HDR has arrived. I think so.
The development of technology allows art to be carried and sublimated.
The century-old history of film art development is actually a history of extreme ingenuity. Whether it is the fleeting exquisite details, the magnificent scene construction, or the harmonious and strong shocking vocal music, the audience's subjective feelings about "excellent movies" are all based on the extreme demand for the subtleties of the film's objective frame by frame. Therefore, as the carrier of movies, if TV wants to restore a meticulous and immersive audio-visual feast for the audience, it must also have hardware support that is sufficient to match the content.
And Hisense TV let me see——Contemporary image technology,It has the ability to carry and even sublimate art。
1.The ultimate presentation of image quality. Hisense TV's latest launchU8series,Equipped with the industry's first millimeter wave radar andnew16bitsSensing control ambient light technology,Picture quality can be adjusted according to environmental changes、Sound quality parameters,With3300nitsXDRstable peak brightness and2000Level partition,Fully release8Klevel image beauty,You can also enjoy the best picture quality in real time at home。 And compared with the theater, there is"The best viewing area"The location difference,The obsidian screen used in this TV procan do178°Wide viewing angle、1.28% ultra-low reflectivity, no matter which angle you look at, you have a C-level experience.
2.A leap in fluency. Excellent films often focus on the portrayal of details, like Lei Zhenzi in "Fengshen", who can't speak, but has rich eyes, movements and micro-expressions. Hisense TVU8Series has specialized in XinxinxImage quality chip·Master Edition for this,Its role is to automatically match the optimal parameters by detecting the content、Provide intelligent picture quality compensation,The flow of light and shadow、The transformation of emotions、The communication of expressions,Every detail can be 100% restored。
3.Upgraded soundstage performance. The famous director Wu Ershan said that he wants to shoot a work with a strong sense of cinema, and he wants to release majestic audio-visual power and shocking sound effects. Obviously, this is not something that can be achieved by simply adding two speakers. In this regard,Hisense TVU8Series is fully matched8 sound generating units,Adopt2.The 5L large cavity, 60W high power and 50Hz bass dive achieve the front sound and side surrounding, creating a "sound immersive" sound field effect.
In the end: film and television, content and hardware, art and technology, are meant to go both ways and achieve each other. Their essence is to serve the audience's best viewing experience, with the same roots.
Previously, technological limitations had trapped cinematic art in theaters for a long time; Now, with the innovation and development of imaging technology, we are finally pleasantly surprised to find that TV has become a second channel connecting movies and audiences.