Recently, a number of direct selling companies have released their 2023 annual performance reports. Nu Skin's full-year revenue in 2023 reached 19$6.9 billion, down 12% from 2022. Herbalife's full-year 2023 net sales reached $5.1 billion, down slightly from 2022. USANA BabyCare net sales in 2023 were 9$2.1 billion. Oriflame's revenue in 2023 fell 19% to 8$1.1 billion.
Direct selling companies have released performance reports one after another, and Amway's performance in 2023 has naturally become the focus of attention in the industry. In 2022, Amway's global performance was US$8.1 billion; NATURA &CO, which ranked second in terms of direct sales performance in the world, achieved a performance of 69$100 million, a difference of 11$900 million. In 2023, Natura &Co will make a lot of adjustments, ** its two brands, Beauty Shop and AESOP, and even be exposed to the divestment of Avon International. It is foreseeable that Natura &Co, Amway's biggest competitor in the international market, will find it difficult to surpass. Amway's position as the "No. 1 brother" in global performance is unshakable. Although Infinitus, another direct selling company, has the dream of being "No. 1 in China and No. 1 in the world", it is still difficult to wrestle with Amway in the global market. In the past few years of the epidemic, Amway's performance has risen instead of falling, and the Chinese market, as Amway's largest market in the world, is expected to achieve 5% to 6% growth in 2023. So here's the problem? Can Amway's 2023 performance exceed $10 billion? According to the data of the global direct selling enterprise performance list over the years, Amway's global performance fell by 10 billion US dollars in 2015. In 2015, Amway's global performance was $9.5 billion, and then until 2022, Amway's global performance has remained at more than $8 billion. In 2022, Amway's global performance reached $8.1 billion, which is close to $10 billion, which is almost equal to a "Nu Skin (19.) in 2023$6.9 billion)". However, the positive attitude released by Amway's China market has made everything possible. I believe that the answer will be revealed soon, and the direct sales express review network will continue to pay attention. 
Data**DSN, Direct Selling Quick Review Network Mapping**: Direct Selling Quick Review Network.