An announcement of school training has given much inspiration to research
Recently, the Ministry of Education issued an announcement on the "Regulations on the Administration of Off-campus Training (Draft for Comments)".
Refinement of regulations
The regulations have distilled the key points:
Academic extracurricular training institutions for the compulsory education stage shall be registered as non-profit legal persons;
Teaching and teaching and research personnel in academic extracurricular training institutions shall obtain teaching credentials. The teaching and teaching and research personnel of non-academic training institutions shall obtain the corresponding professional qualifications;
In-service teachers, teaching and research personnel in kindergartens, primary and secondary schools shall not engage in off-campus training activities;
Extracurricular training shall be arranged outside of the teaching hours of primary and secondary schools at the location of the training, and must not occupy national statutory holidays, rest days, or winter and summer vacations to organize academic training in the compulsory education phase;
Extracurricular academic training for students in the compulsory education stage shall be managed at the highest guiding price in accordance with law.
Through keywords such as non-profit legal persons, teacher qualifications, and professional qualifications, although it seems that the regulations are still relatively strict, compared with the "Interim Measures for Administrative Punishment of Off-campus Training" in October last year, the official has given a very positive signal.
Implication of the Ordinance
Thinking about what kind of meaning exists behind the regulations, I probably analyzed the following points:
Official recognition: As stated in the regulations, "face up to reasonable training needs", because of market demand, the official gave a formal "work permit", acknowledging that the state allows the conditional development of education and training institutions as a useful supplement to schools, and "encourages extracurricular training activities in children's palaces, science and technology museums and other places".
Standardize the industry: Compared with the pain caused by "one-size-fits-all", centralized supervision is the fundamental way to solve market problems, with "non-profit institutions" as the wind direction, qualifications and qualifications as the guarantee, and guide prices as the bottom line, to help the industry enter the fast lane of standardization.
Stimulating consumption: K12 demand and spending power have been widely emphasized, and if this regulation is implemented, it is equivalent to a direct standard consumption of people with rigid needs, which is likely to directly drive a demand blowout and indirectly drive an all-round recovery of social finance.
Stimulating employment: The number of enterprises in China's education and training industry is about 420,000, and tens of millions of people are employed in education and training across the country.
Research Implications
Industry potential: Compared with school training, research since 2013 "** General Office on the issuance of the national tourism and leisure outline (2013-2020) notice", the first put forward the idea of "gradually implementing primary and secondary school students' research travel", more than 10 years, the promulgated policies have about 20 references to the field of research related content, which can be seen to be highly concerned and supported by the official [in the near future, I will sort out the relevant policy information]. Combined with the potential of market demand and the current stage of research and learning, the entire industry is in a period of rapid development, and it will be a high-quality choice for the track in the next few years.
Pre-specification: research is an industry with strong self-discipline, from the initial self-development, to the establishment of associations and alliances, and then to the introduction of relevant policies and regulations of various provinces and municipalities, it has independently formed a relatively perfect closed loop in the field. Born under the red flag and growing up in the spring breeze, maintaining a relaxed market supervision and realizing an ecological environment that can continue to innovate will ensure the sustainable development of the industry.
Market opportunity: If the school training policy is implemented, in the case of the same K12 as the main customer group, the recovery of an industry will revitalize a larger market, and for the practitioners of research, both B-end and C-end customers will increase exponentially. There will be opportunities and risks, which may cause the diversion of customer choices, how to grasp this wave of dividends in the market, practitioners need to think and layout in advance.