Apple snatched Samsung's 12-year hegemony, who should be responsible?
If you follow mobile news, you will often hear netizens talking about Samsung phones as the best phones in the world.
In fact, it is true that from 2011 to 2022, for 12 consecutive years, Samsung's mobile phone sales have been ranked first in the world, and even if Samsung loses in the Chinese market, its share has dropped to less than 1%, which means that it still occupies the first place in the world.
This shows that Samsung is really amazing, it's not that netizens want to brag about Samsung, but that Samsung phones are really successful.
In these 12 years, Huawei has been challenging Samsung's position, but without success; In just one quarter, Huawei surpassed Samsung to become the world's No. 1. Apple challenges every year, and fails again and again.
But in 2023, Apple's challenge will be a success! It managed to bring down Samsung.
Data shows that in 2023, Apple's phone sales increased by 37%, sales up to 23.5 billion units, ranking first in the world. Whereas Samsung's sales volume is 226.6 billion units, down 136%, which can only rank second.
Xiaomi has a sales volume of 145.9 billion units, down 47%, then OPPO and Transsion.
Why is Apple so great 2023? There are several reasons for this:
For example, Samsung's performance is not strong, and we can see that Samsung's decline is still very strong, down 13 year-on-year6%, year-on-year sales exceeded 30 million units, which is why Apple has surpassed, like Xiaomi, OPPO The decline is relatively small, and they only declined. 9%, which is not as good as Samsung.
For example, Apple's price reduction ** is very powerful, we know that the iPhone 15 series will be in a big battle in 2023, so consumers complained about Apple's lack of innovation, while criticizing the rapid price reduction, and snapped up the iPhone 15, which naturally led to a big increase in Apple's sales.
Of course, there is another very important reason, that is, Samsung is becoming more and more bad in the Chinese market, China, as the world's largest mobile phone market, has a very great influence, but Samsung has not made good use of the dividends of the Chinese market at all.
In recent years, with Huawei's suppression, Apple has become more and more popular in the Chinese market, stealing many of Huawei's original markets, so Apple's sales have also increased a lot, and with the Chinese market, Apple can win the world's first throne.
However, although Apple has been sitting on the throne of Samsung for 12 years, it is estimated that by 2024, it will be again unsuccessful, because by 2024, Huawei phones will be the king of the comeback, it will definitely steal a large part of Apple's market, and sales will also decline.
Samsung does not have any share in the Chinese market and will not be affected, so it is estimated that in 2024 Samsung will have to return to first place, and Apple will have to return to second place.