Four years after the U.S. retail chain Costco opened its first store in China in Shanghai in 2019, the chain in the southern metropolis of Shenzhen also opened its sixth location in China on January 12, 2024. As usual, the first day of Costco attracted a large number of shoppers in search of bargains and imported products. Consumers have to queue for more than an hour to enter, and the 15,000-square-meter shopping space is packed with customers and trolleys are stacked with goods. In particular, the discounted cherries and Moutai liquor were sold out by consumers.
In China, Costco is also in the world's most developed online shopping environment, and Sam's Club, also from the United States, has four branches in Shenzhen, but Costco is still located in Shenzhen, indicating that it is optimistic about the economic and consumer environment here.
With a population of more than 17 million and a GDP of $460 billion in 2022, Shenzhen is home to the headquarters of tech giants like Tencent and DJI, as well as a fast-growing middle class. For more than 40 years, it has been the outpost of reform and opening up, and consumers here have a strong desire and purchasing power for high-quality products, especially food. This is also the reason why Costco continues to open stores in economically developed cities after Shanghai, Suzhou, Ningbo and Hangzhou.
Pixar's furry villain Lots-O, the furry villain in Toy Story 3'-huggin'Bear is also popular. As a Costco member, you can return your purchases at any time as long as they are within the expiration date. 1.5 meters tall woolly bear buy home, don't like it can be returned for no reason, as long as you want.
Even if you have opened the package and eaten a variety of nuts and snacks, if you don't like the taste, you still don't need to return the full amount for no reason. In Costco, even though beef is far more expensive than online shopping platforms or other physical stores, it is still a popular commodity. Here, you can buy real cheese, real whole pork sausages with confidence. Even if it's the same brand, the milk here is more like cow's milk than the outside. This is the best force of quality and service for a large number of middle classes.