The full text is 2808 words-
Based on the previous article on the internal reference of real estate strategic investment, "Two Development Models of Enterprises from Yu Liang's Remarks", the biggest "bug" faced by pure residential development enterprises is the discontinuity of operation, and in order to ensure the continuity of operation, rich product lines and brand strategy are one of the solutions to the problem.
Among them, Longfor is a leader in this aspect.
Since the end of last year, we have found that Longfor's adjustment of the product line is very different from the past. The most obvious change isLongfor seems to be deliberately abandoning all of its previous product lines and instead concentrating on the creation of new products. Specifically, among the more than 20 new projects in the first half of this year, almost all of them adopted the four new product lines launched in the past year - Yunhesong, Yuhujing, Qingyunque, and Yanxitai. The original high-end product line, whether it is the original product line, the Tianzi series, or the mid-end product line, the Fu series, the Chunjiang series, etc., have quietly disappeared in this year's project.
Obviously, coinciding with the great changes in the industry, Longfor has also undergone significant changes in its product line, or there are strategic considerations behind this?
Therefore, we also look back today, what are the characteristics and innovations of Longfor's four new product lines? Behind itLocation requirements, competitive strategies, and product approachesAnd how? Through the change of Longfor's product line, we also try to observe its judgment on the current market.
First, the product line means the overall strategy of the enterprise - anchoring the "mainstream location + improved products".
On the one hand, from the perspective of product location, Longfor's four product lines are located in a certain location. To read the full article, please contact the staff.
Product Introduction
"Internal Reference of Real Estate Strategic Investment".
Produced by CRIC Corporate Strategy Department.
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