In the past, the small car market was a key area for major car brands to compete. At that time, the main role of the car was still a means of transportation, and young people's pursuit of cars was small in appearance, convenient parking, economical and practical, and the threshold for buying a car was not high, and they didn't have to squeeze the bus or subway to get to and from work! However, the car market continues to develop, consumer demand continues to upgrade, intelligent and fashionable new energy small cars have begun to grab the "job" of fuel opponents, and this trend is becoming more and more obvious. Don't believe it, the January 2024 small car sales list is the best proof of this. A few days ago, the Passenger Association released the sales data of the car market in January, and the ghost brother sorted out the sales ranking list according to the retail sales data. Next, let's take a look at which small cars sell more in the car market? Which small cars are gradually being abandoned by the times?
From the list, it can be seen that in January, the first small car in retail sales was the BYD Seagull, which reached 28,050 retail sales in January. BYD Seagull all the way up, the popularity rose quickly after the listing, this model is avant-garde and dynamic, and, after the blessing of BYD technology, safety and performance are also in place, and it can also be on the green card, saving purchase tax.
BYD Dolphin ranked second, the model's retail sales reached 16,386 units in January, compared with the previous highlight moment, the Dolphin sales have a downward trend, however, the overall ranking and sales performance is still very good. Wuling Binguo ranked third, the model retail sales in January reached 11,746 units, it is a strong rival to the Seagull, but in January, the sales performance of the model is also very strong, successfully exceeded 10,000 units, belongs to the hot sales in this segment of the model.
On this list, only the top three models sold more than 10,000 in January. Starting with the fourth-best-selling model, there was a "cliff" gap in retail sales in January. In January, the fourth-ranked model was the Ora Good Cat, with retail sales of 4,033 units in January, which is a new energy model for women, but its pry power is not too strong, and its sales performance is tepid. Honda Fit ranked fifth, many years ago, Honda Fit was the dream car in the minds of many young people, but the advent of the era of electrification, the light of the Fit gradually faded, in January, the retail sales of the model reached 2188 units, sales performance mediocre.
Volkswagen Polo ranked sixth, once, it was the "star model" of the fuel small car market, and it was also the first car in the lives of many young people, but times have changed, Volkswagen Polo is no longer so popular, retail sales in January reached 2110 units. The Nano 01 ranked seventh, the new car was launched in January, and belongs to the same class as the Seagull and Binguo, and the data shows that the retail sales of the model reached 1,884 units in January, and the overall performance is not bad.
JAC yttrium ranked eighth with 3, and the market performance of this small car was mediocre, with retail sales of only 500 units in January. Ranked ninth, the Honda Life is the Fit's "sister car", but this model is not well recognized by the market, with retail sales of only 459 units in January. Changan Benben e-star ranked 10th, with retail sales of 423 units in January.
Ghost car view: After reading this list, I feel that the small car market is really miserable, the head effect of this market is obvious, BYD and Wuling two major brands have a super high focus, in contrast, fuel small cars are gradually going downhill.