Whether BYD can achieve its annual sales target, Seagull seems to have become the key Mr.
This car is currently the highest-selling car of the BYD brand, with monthly sales of more than 40,000 units; However, the weekly sales of this car have declined for three consecutive periods, and the sales volume in the third week of December 2023** will be 7,380 units.
Let's take a look at the latest weekly sales data:
Seagulls are still ranked first, and in second place are dolphins, with a slight increase in sales; Wuling Bingguo ranked third, and the ranking of these three cars remained basically unchanged. At the bottom of the chart are the data from the Honda Fit and Volkswagen Polo, and the share of gasoline-powered hatchbacks is still shrinking, so it seems that hatchbacks that are mainly used for short-distance commuting on city roads or electric vehicles are more popular, so these two cars will not be discussed.
Let's talk about BYD's data, Seagull's sales in December are expected to shrink, but the least optimistic is the BYD Dolphin; Because the guide price of the main version of this car is in the range of 11-130,000 yuan, the price after the discount is still more than 100,000 yuan, and the competitors it will face have a leading advantage in leapfrogging.
There is no data on compact hatchbacks in the weekly sales statistics, so the Volkswagen ID. is not visible yet3. The data of the three cars of MG MG4 EV and Baojun Yunduo, but the competitiveness of the first two cars is quite strong, and the pressure is given to the BYD Dolphin.
The BYD Dolphin is a small, front-wheel drive electric vehicle that lacks driving pleasure and the electric motor on the regular version is also on the low side.
But Volkswagen IDThe 3 and MG MG4 EV are both rear-mounted rear-wheel drive compact hatchbacks, with the MG4 EV also available in a four-wheel drive version. id.The 3 can break 100 in eight seconds, and the MG4 EV rear-wheel drive version only needs 78 seconds. Rear-wheel drive cars already have richer driving pleasure, and under this premise, the four-wheel independent suspension (the Dolphin is a rear torsion beam suspension), the advantage of comprehensive performance will inevitably put a lot of pressure on the BYD Dolphin.
The "10W" will be a new watershed for hatchbacks
Volkswagen IDThe ** of 3 is expected to lower the actual starting price to about 110,000 yuan, and the MG MG4 EV overseas champion version has been as low as 110,000 yuan; So far, the positioning of compact rear-drive hatchbacks has been basically confirmed, and the small rear-drive hatchback needs to be lower than these two cars, and the small front-drive hatchback needs to be lower, unless there is an absolute advantage in mileage and intelligent driving system.
The BYD Dolphin does not have the advantage of cruising range and intelligent driving system, so it only waits for the Volkswagen ID3** Launched, with the MG4 EV reconstructing the hardware standard of more than 100,000 hatchbacks, then the BYD Dolphin will only have to further exchange price for volume.
The guide price for the Seagull is 738-8.980,000 yuan, once it is the BYD Dolphin, as well as the same small car Wuling Binguo, JAC Yttrium 3, Ora Good Cat and other cars have lowered their prices one after another, and it is necessary to lower the price of Seagull's **; This change is basically something that ordinary car enthusiasts can predict, and perhaps the decline in sales of Seagulls is also related to this factor. It is expected that BYD can make product ** adjustments as soon as possible, and it is no longer important whether it can achieve the sales target in 2023, but how to ensure that it does not decrease in 2024.
Editor: Tianhe Auto-Automotive Science Island, released by Tianhe MCN, welcome to retweet and comment.
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